Marketing & Communications Manager 80-100% (m/f/d)

22 December 2025
80 – 100%
Permanent position
Herisau

Job summary

Join us as a Marketing & Communications Manager in Herisau, shaping our strategy! Enjoy a dynamic work environment with flexible models.

Tasks

Drive the entire marketing and communication strategy effectively.
Analyze and enhance our target groups and customer journeys.
Plan and execute targeted marketing initiatives across channels.

Skills

Completed education in marketing or communication with experience.
Strong understanding of target audiences and customer journeys.
Creative thinking paired with structured and pragmatic execution.

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About the job

Marketing & Communications Manager 80-100% (m/f/d)

Marketing & Communications Manager (m/f/d) 80 - 100%

Marketing is not an accessory for us, but a central success factor. We are looking for a Marketing & Communications Manager who strategically builds, shapes, and operationally implements our marketing. You engage intensively with our target groups, understand their customer journey, and ensure that our marketing measures are relevant, consistent, and effective. You work independently, think holistically, and bring creativity as well as implementation strength.

This is your task:

Responsibility for the entire marketing and communication strategy
Analysis and further development of our target groups and customer journeys
Planning, building, and implementing target group-oriented marketing measures
Management and implementation of campaigns across various channels such as website, social media, newsletter, and events
Experience with performance marketing
Responsibility for our external communication and brand perception
Close collaboration with internal teams such as sales, management, and specialist departments
Coordination and leadership of external agencies and partners
Ensuring consistent language and positioning across all channels
Measurement and optimisation of marketing activities based on clear goals and key figures

What you should bring:

Completed training or degree in marketing, communication, or comparable field
Several years of experience in marketing
Experience in the conception and implementation of marketing measures
Very good understanding of target groups and customer journeys
Creative thinking combined with a structured and pragmatic working style
Experience in working with agencies
Affinity for digital topics and technologies
Graphic implementation of marketing measures (optional)
Experience in the IT environment is an advantage but not mandatory
Enjoyment in actively contributing in an SME, taking responsibility, and implementing topics yourself rather than just managing
Very good German and English skills
Independent, responsible, and proactive personality

What we offer:

Lots of creative freedom and the opportunity to sustainably shape marketing
Direct collaboration with management
Short decision-making paths and an open corporate culture
Exciting topics around IT, digitalisation, platforms, and new technologies
A committed team with high expertise
Modern working conditions and flexible working models
Family-friendly working conditions with flexible working hours and locations
Workplace in Herisau and home office
Inspiring teams and cool events such as apéros, summer parties, excursions, hackathons, conferences, Christmas dinners with family, and much more

At a glance

Published: 19 December 2025

Workload: 80 - 100%

Contract: Permanent employment

Language: German (fluent), English

Workplace: Herisau AR

Start: immediately, by arrangement

Benefits

targeted employer

workday & home office

of Switzerland

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