Functional Lead Business Analyst (m/f/x)

Giesshuebelstrasse 30, Zurich, Switzerland

Key information

Publication date:01 October 2025
Workload:100%
Place of work:Giesshuebelstrasse 30, Zurich, Switzerland

Position Summary

Samsung Electronics shapes the future with ideas and technologies that improve our daily lives. From TVs to smartphones to LED solutions – our declared goal is to inspire people all over the world. Do you share our vision? Then let's create something great together and apply online with your meaningful CV and cover letter. The Digital Marketing & DTC team looks forward to your support!

As a Business Analyst, you support Samsung Electronics' Commercial and Marketing teams in the Direct-to-Consumer (DTC) area by providing actionable insights, performance analyses, and data-driven recommendations. The focus of this position is on commercial, marketing, customer, and SCM performance data to enable better business decisions, campaign optimizations, and overall DTC growth.

Role and Responsibilities

Your tasks, you…

review planned promotions in collaboration with Category Management and Digital Marketing to ensure realistic sales expectations and material stockpiles
create regular and ad hoc analyses of sales, sales performance, and marketing performance for the DTC channel
analyze eCommerce KPIs such as traffic, conversion, AOV, revenue, margin, and campaign performance
provide data analyses on inventory, availability, fulfillment performance, and stock risks to support sales and promotion planning
develop dashboards and reports with actionable insights for DTC management
define and communicate clear planning and forecasting guidelines to Category Managers to ensure consistent and data-driven promotional planning
analyze and monitor CM forecasts to ensure volumes and schedules are realistic and align with SCM capacities
support the Marketing and eStore teams in implementing effective and efficient activities

Skills and Qualifications

Your profile, you…

have a completed university degree, preferably with a focus on business administration, eCommerce, or marketing, complemented by relevant further training or specializations
bring many years of experience in similar roles within relevant fields and have demonstrably successfully managed strategic initiatives and transformation projects
convince with a confident and inspiring appearance, excellent communication and negotiation skills, as well as a high degree of integrity and trustworthiness
use your outstanding MS Office skills (especially in Excel for in-depth analyses and modeling as well as in PowerPoint for executive presentations) purposefully for the development and management of strategies
have German and English skills that enable you to confidently present yourself on the international stage
are characterized by strategic thinking, high implementation strength, leadership competence, and resilience and are able to motivate and sustainably develop teams across various levels

What we offer you

We are an innovative, future-oriented company where employees come first. We offer a dynamic, young, and energetic working environment with attractive social benefits where you are welcome to contribute your ideas.

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