Digital Marketing & Growth Specialist (m/f/d), 60 – 80%: Start 1 January 2027

About the job

Coplanet AG | Swiss AI Startup | Zug, Switzerland

About Coplanet AG

The Coplanet AG is an innovative Swiss technology startup based in Zug and provider of an Agentic AI Workflow Platform. We develop intelligent, agent-based solutions that support companies and end customers in digitalisation, automation, and productivity enhancement.

For the further development of our brand and the implementation of our growth ambitions, we are looking for a creative, entrepreneurial-minded, and digitally savvy individual who independently develops ideas and implements them successfully.

You will establish Coplanet as an innovative and trustworthy AI brand, increase our visibility in the B2B and B2C segments, and acquire qualified leads and customers. Brand Awareness, Branding, and Lead Generation form the focus of your work.

Your tasks and responsibilities

Development and implementation of an integrated marketing and content strategy for the Swiss B2B and B2C market with a focus on brand awareness, branding, and lead generationBuilding and further developing a consistent brand presence across website, social media, campaigns, and other communication channelsIndependent management and optimisation of the website (Webflow.com) including content, user experience, conversion, SEO, GEO, and AEOPlanning and coordination of a regular, cross-channel content calendar for LinkedIn, Instagram, Facebook, X, and other relevant platforms.Creation and publication of target group-appropriate content such as social media posts, newsletters, factsheets, success stories, videos, and multimedia formatsEnsuring consistent capture, qualification, and follow-up of leads and customer contacts in the CRM (Hubspot.com) including maintenance and further development of the CRM system

Your profile

Education, experience & expertise

Completed university degree (ETH, university or university of applied sciences) or advanced training in marketing and communication Alternatively, a doer with several years of successful professional experience with proven results in brand building, marketing strategy, campaign development, and operational implementationPractical experience in planning, executing, and optimising paid campaigns on LinkedIn Ads, Meta Ads, and Google Ads, including budget management, A/B testing, and monitoring cost per leadSolid experience in branding, brand awareness, and lead generation with a strong understanding of measurable marketing and business resultsGood understanding of marketing automation such as email automation (using CRM Hubspot), lead management, nurturing, data quality, lead qualification, and systematic follow-up of contacts as well as maintenance, structuring, and further development of CRMIdeally experience in the AI, IT, technology, or SaaS environment and enthusiasm for new technologiesVery good practical experience in website management, social media, and creating cross-channel content such as posts, newsletters, factsheets, success stories, and videos (in Canva, Figma and Adobe, CapCut, Premiere, etc.)Ideally knowledge of SEO, GEO, AEO, Google Analytics (GA4), and Google Ads as well as the ability to define marketing KPIs, set up tracking (GA4, UTM parameters, and conversion events), and regularly report to management on reach, lead quality, and contribution to the sales pipeline.

Personality & working style

Strong hands-on mentality, initiative, and sense of responsibilityEntrepreneurial thinking and the ability to connect strategy and operational implementationCreativity, enthusiasm for innovation, and a feel for digital trendsStructured, independent, and results-oriented working stylePassion for artificial intelligence, digital transformation, and efficient automationNative German speaker, Swiss German is an advantage, English fluent in spoken and written form

What to expect

As part of an ambitious Swiss AI startup, you will actively shape the development of an innovative technology brand.

We offer you:

A responsible position with great scope for designSignificant involvement in brand building and market positioning in SwitzerlandA dynamic environment in the future market of Agentic AIModern work tools, attractive employment conditions, as well as development and training opportunitiesHybrid (office in Zug plus remote work)

Interested?

Do you want to build a brand, develop markets, structure processes, and achieve measurable results?

Then we look forward to getting to know you and receiving your complete application documents. Please send your application to hr(at)coplanet.com / Coplanet AG, Gubelstrasse 24, 6300 Zug, Attn. Mirko Djuric