Marketing Manager (m/f/d)

About the job

At The Alpina Gstaad, we redefine the essence of Swiss luxury and hospitality. Nestled in the stunning landscape of the Bernese Alps, our five-star superior hotel is a place of elegance, authenticity, and subtle sophistication. Combining traditional alpine charm with modern style, The Alpina Gstaad is much more than a luxury hotel – it is a refuge where nature, culture, and luxury merge in perfect harmony to create a true feeling of home.

Since the opening of our house, we have earned an international reputation for exceptional service, sincere personal care, and creating unforgettable memories. Rooted in Swiss values such as precision, discretion, and warmth, we take pride in offering a welcoming atmosphere that is both exclusive and familiar.

Brief & Concise

• Several years of experience in marketing within a luxury environment, ideally in hospitality, lifestyle, fashion, beauty, or another premium brand sector
• A keen sense of aesthetics and a trained eye for design, details, and a high-quality brand appearance
• Strong interest in brand management and storytelling, with the ability to bring a brand world to life through convincing and high-quality implementation
• Proven experience working with agencies and creative partners in branding, digital marketing, and content production
• Solid knowledge in the operational implementation of digital marketing measures, especially in website content management, newsletter marketing, and collaboration with SEO and performance marketing partners
• Excellent organisational and project management skills with the ability to successfully manage multiple complex projects simultaneously
• Resilient, reliable, and confident personality who works precisely under pressure and adheres to the highest quality standards
• Very good English skills, both spoken and written; German skills are a great advantage
• Proactive, practical, and solution-oriented working style
• Innovative spirit, new ideas, and a strong sense of responsibility with consistent implementation power
• High organisational ability and pronounced attention to detail for flawless and high-quality results
• Ability to harmonise creativity with structure, dynamism, and operational discipline
• Team-oriented personality with a confident manner in collaboration with internal stakeholders, agencies, and creative partners

Your Profile

You will support the Director of Marketing & Communications in making the luxury hospitality brand The Alpina Gstaad tangible across all touchpoints. You will implement strategies into high-quality measures: managing multiple projects simultaneously, ensuring a consistent brand message and a uniform appearance, and taking responsibility for the implementation of all details – from printed promotional materials and marketing campaigns to website content and newsletters.

This position is aimed at a highly organised, brand-oriented, and creative personality with a passion for storytelling, who feels comfortable and works successfully in a fast-paced and demanding luxury hotel environment.

Main Tasks

• Implementation of the brand and marketing strategy across all guest touchpoints – from physical promotional materials, print products, and content materials to the website and newsletters
• Ensuring consistent application of CI/CD and brand guidelines so that all communication materials clearly and uniformly reflect The Alpina Gstaad’s identity
• Translating the brand strategy, tone of voice, and visual identity into campaigns, texts, and content measures
• Coordinating content creation with internal teams, external agencies, photographers, videographers, and other creative partners
• Close collaboration with those responsible for social media to ensure that content and channels align with the overarching brand strategy, visual identity, and marketing calendar
• Planning and implementing newsletter activities, including coordinating the content and marketing calendar
• Managing and maintaining the website in day-to-day operations, including content updates, creating new pages, managing visual content, and quality assurance
• Working with digital agency partners in SEO and performance marketing; creating clear briefings, ensuring timely implementation, and adherence to brand standards
• Managing multiple projects simultaneously – from conception and briefing through implementation to scheduling, approvals, tracking, and quality control
• Monitoring the consistency and quality of all brand appearances and identifying deviations or optimisation potential to the Director of Marketing & Communications

Why You Should Join Us

At The Alpina Gstaad, we place great value on providing our employees with an inspiring environment just as we do for our guests. We promote your development, well-being, and satisfaction with unique benefits:

• Staff accommodation – various categories in the region are available to our seasonal employees
• Individual training programmes – internal and external, to unlock your potential
• Employee fitness studio in Schönried – modernly equipped for your health and well-being
• Employee vehicle – use our Audi Q3 Sportback for your leisure activities
• Excellent working environment – characterised by respect, team spirit, and excellence, where every achievement counts

Work location: Gstaad / Saanen, Bernese Alps region.