Merchandising Manager DTC

The North Face is looking for an experienced Merchandising Manager DTC to join our team in Stabio, Switzerland.

Live the Brand

The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

Let’s talk about the role

The North Face is seeking an experienced Merchandising Manager – Apparel to lead our Direct-to-Consumer (DTC) merchandising strategy across EMEA.

This role is pivotal in shaping the apparel assortment vision for our retail and e-commerce channels, ensuring consumer relevance and driving profitable growth.

You will own the seasonal apparel merchandising framework, aligning with Category Merchandising and Commercial partners to deliver compelling assortments for TNF.com, Retail Full Price, and Outlet.

Your expertise will influence global product direction and ensure our marketplace positioning remains strong and innovative.

Key Responsibilities

• Lead Apparel Merchandising Strategy: Define and execute the seasonal apparel assortment strategy for all DTC channels and store profiles.

• Drive Strategic Alignment: Partner with Category and Global Merchandising teams to build consumer-right assortments that maximize revenue and brand equity.

• Market & Trend Analysis: Continuously monitor market trends, consumer behaviour, and competitive landscape to inform assortment decisions and GTM processes.

• Cross-Functional Leadership: Collaborate with Retail, E-commerce, Buying, and Marketing teams to influence buys, brand mapping, and visual merchandising.

• Feedback & Insights: Maintain a strong feedback loop with stores and internal partners to adapt strategies based on real-time business performance.

• Innovation & Consumer Focus: Champion a culture of innovation, ensuring assortments reflect consumer needs and cultural trends.

What do you need to succeed?

• Experience: 7+ years in merchandising or buying, with a strong focus on apparel and DTC channels; experience in sports performance is considered a plus.

• Strategic & Analytical Skills: Ability to think long-term while executing short-term tactics; strong retail math and financial acumen.

• Leadership & Communication: Proven ability to lead cross-functional teams, influence stakeholders, and present strategies effectively.

• Technical Skills: Proficiency in Microsoft Office and merchandising systems.

• Passion for Retail & Apparel: Deep understanding of consumer trends and enthusiasm for driving brand growth.

What's in it for you?

• Be part of iconic lifestyle brands

• Join a multi brand and multi countries organization to drive you career forward

• International and challenging working culture

• On site gym offering health and well-being initiatives

• Discount 50% on all VF brands

• Subsidized canteen as well as break out areas offering complimentary hot drinks

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at http://vfc.com

Free to Be, Inclusion & Inclusion & Belonging

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

#readytoapply