Client and Product Marketing Campaign Manager

About the job

The Federation of Romand Enterprises Geneva is the essential employers' organisation of the canton. With 29,000 member companies and more than 80 professional associations, it plays a central role in the economic and social life of the region.

Its teams support employers every day on topics as varied as labour law, social security, vocational training, occupational health, and collective bargaining. A broad scope, diverse professions, a meaningful mission.

Joining FER Geneva means becoming part of a reference institution and contributing daily to the vitality of Geneva's economy.

Job Description

Do you enjoy turning a good idea into a campaign that delivers results?

FER Geneva is looking for a client and product marketing campaign manager.

FER Geneva supports companies and professional associations in the canton through a wide range of services. To enhance the institution's visibility, better promote its offerings, and increase their use, we are seeking someone able to understand the needs of business teams, design relevant campaigns, and concretely monitor their performance.

Your role:

You are the meeting point between the teams delivering our services and the audiences we want to reach. You turn promotional requests into structured campaigns: objectives, audiences, value proposition, messages, channels, schedule, budget, and measurement of results.

You manage campaigns end to end, working with communication, graphic design, web, digital experience, and social media specialists. You also contribute directly to content production and channel activation.

Your main responsibilities:

• Understand and frame the communication and promotion needs of business teams.
• Advise your contacts on audiences, messages, and marketing levers.
• Build multichannel campaign plans with clear objectives and indicators.
• Produce content directly or, when necessary, write briefs for internal or external providers and coordinate content and support production.
• Deploy campaigns on owned and paid channels with internal specialists and providers.
• Monitor results, analyse discrepancies, and recommend optimisations.
• Organise feedback to continuously improve campaigns.

Profile sought

Your profile:

• Higher education in marketing, digital marketing, communication, or equivalent field.
• Proven experience in designing and managing campaigns, ideally in a B2B, B2B2C, or services environment.
• Ability to translate business needs into strategy and operational action plans.
• Good understanding of digital channels, content, and performance measurement.
• Clear writing, analytical mind, and organisational skills.
• Autonomy, curiosity, pragmatism, and a taste for cross-functional work.
• Fluent French; professional English appreciated.

What we offer you:

A cross-functional position with a direct impact on the visibility and development of FER Geneva. You will be able to evolve campaign practices and collaborate with business teams and complementary specialists.