<p><b>Marketing Manager Diabetes Care, Switzerland <br /></b></p><p><span style="color:#000000"><b>This position works out of our Site in Baar in the Diabetes Care division.</b></span></p><p><br /><br /></p><p><b><u>Primary Objective of Position</u></b></p><br /><ul><li>Develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of further increasing sales. Leading and developing the local marketing team.</li></ul><br /><p> </p><p><b><u>Major Accountabilities</u></b></p><br /><ul><li> Define brand strategy for the Swiss market</li><li> Create and track in-country marketing and brand plans, lead brand plan reviews at EMEA level and communicate to the commercial organisation as appropriate.</li><li> Full A&P budgetary responsibilities (both planning and actual performance) ensuring promotional campaigns are within agreed spending limits and providing accurate reporting.</li><li> Liaise closely with the sales management and sales team to ensure promotional and selling campaigns are developed on strategy and executed effectively.</li><li> Ensure sales teams are well trained and able to execute strategies effectively.</li><li>Liaise closely with all functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and EMEA Marketing).</li><li> Responsible for reporting and explaining Marketing KPIs in monthly CDR meetings.</li><li>Lead Insights generation and Marketing Planning.</li><li>Lead and develop the Swiss marketing team</li><li>Event management: responsible for congresses, patients and HCP events in Switzerland (ensure alignment with brand and marketing strategy)</li><li>Collect and report of competitor intelligence; key contact for EMEA competitive intelligence manager Ensures that all activities are performed in compliance with quality system requirements as well as Abbott policies and procedures and industry standards</li></ul><p> </p><p><b>Qualifications:</b></p><br /><ul><li>Educated at university degree level or equivalent experience</li><li>Languages: fluent in German and English, at least basic French, Italian is a plus</li><li> Minimum 10 years of experience in medical technology market or pharmaceutical</li><li>Med-tech or Pharma industry with proven know-how of product/portfolio management processes</li><li>Experience in launching new products</li><li>Experience in brand management via digital marketing (social media advertising or · campaigns, influencers management)</li><li>Experience in working with MS Office as well as Veeva Enterprise</li><li>Experience in digital selling (development of eDetailers as well as rep triggered emails)</li><li>Experience in KOL management / sales experience in Healthcare/ Pharmaceutical industry</li><li>Marketing experience including working with advertising/ creative agencies</li><li>E-commerce experience ideally in the Diabetes Monitoring or Endocrinology field</li><li>Solid understanding of the Swiss medical technology market or pharmaceutical market environment and key technical/ regulatory aspects is a plus</li><li>Ability to communicate a vision for a team, break it down to meaningful short, mid</li><li>and long-term goals.</li><li>Proven track record in building high performance teams.</li></ul><br /><p><span style="color:#525252"><br />Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. </span></p><p style="color:!important"><span style="color:#525252"> </span></p><p style="color:!important"><span style="color:#525252">We ask for your understanding that we only consider online applications via our online application portal. Applications by email or post cannot be processed. Original documents will not be returned. </span></p><p style="color:!important"><span style="color:#525252"> </span></p><p style="color:!important"><span style="color:#525252">Connect with us on Abbott at www.abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/</span></p><br />
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