Product Manager (a) 80 - 100 %

About the job

• you develop data-driven marketing and product strategies and derive concrete sales measures for our print and digital products in Central Switzerland (Nidwalden, Obwalden, Zug, Uri and Lucerne newspapers as well as Schweiz am Wochenende)
• you design and manage advertising formats and promotions for our newspapers and digital platforms
• you analyse market data and sales inputs and develop attractive offers for customers
• you monitor market trends and continuously develop our products and their marketing
• you support sales with presentations, offers and sales campaigns
• you work closely with internal interfaces and actively contribute to cross-departmental topics
• you participate in the development and further advancement of marketing automation processes

• you have operational experience in marketing and digital B2B marketing
• you are familiar with CRM systems (e.g. Salesforce) and ideally marketing automation tools
• you enjoy working with data and deriving concrete measures for sales
• you think analytically and have a good sense for B2B target groups and market needs
• you communicate clearly, professionally and customer-oriented and enjoy working in a team
• you act in a structured, independent and proactive manner in a dynamic environment
• you have a commercial basic education as well as further training in marketing or advertising

Sarah Hasler
Talent Acquisition Manager
career@chmedia.ch
We do not accept applications from recruitment agencies for this position.