Marketing Data & Analytics Specialist (m/f/d)

Our Digital & MarTech team drives the advancement of data-driven marketing, modern marketing technologies, and integrated use of our marketing data. As a Marketing Data & Analytics Specialist, you play a central role in the further development of our marketing data landscape. With your understanding of marketing, data, and processes, you ensure that data is meaningfully linked and made usable for campaigns, analyses, and reporting. In doing so, you make an important contribution to effective and future-oriented marketing at Zürcher Kantonalbank.

• Further develop the marketing data strategy as well as the KPI framework and create dashboards to visualise the results
• Analyse behavioural and master data from various sources, evaluate customer journeys, and derive recommendations for action
• Collaborate with those responsible for campaigns, social media, strategy, sales, and IT, acting as an interface in data projects
• Take on project responsibility for data projects, define requirements for IT, and support as a web analytics super-user during onboarding and dashboard usage

• Completed university degree (university or university of applied sciences) in business administration, marketing, business informatics, or a comparable field
• At least 5 years of professional experience in digital marketing with a focus on data and project management
• Solid experience in using web and marketing analytics tools such as Adobe Analytics and in handling visualisation tools like Tableau
• You convince with strong communication and presentation skills and can convey complex matters appropriately to the target audience
• Experience in the financial sector is an advantage but not a must
• Very good German language skills in spoken and written form; English skills are an advantage

• Mutual support and team spirit are highly valued with us
• Exciting and diverse range of tasks with many networking opportunities
• We offer you space for your ideas and thus shape the bank of tomorrow
• Various opportunities for personal and professional development
• Modern workplace in District 5 with very good transport connections (Hardbrücke train station)
• Comprehensive package with attractive base salary, variable remuneration, and versatile benefits