Digital Marketing Manager

About the job

WeServe AG is a web and branding agency with locations in Bern and Thalwil. Since 1996, we have been supporting SMEs and organisations in digitising their processes and business models. Our range of services extends from custom-developed web applications to websites, web design, and e-commerce, as well as graphics, branding, digital marketing, and AI solutions. digital solutions. real value.

You think goal-oriented. And implement yourself.

You advise clients, develop campaigns, and get them running. You keep an eye on budgets, investigate tracking issues, and also get involved with content and CMS yourself. Does this mix suit you? Then this could be your next role.

Digital Marketing Manager

100% · Bern or Thalwil · Home office possible · Immediate start or by arrangement

What you will achieve with us

Advising clients, shaping mandates: You maintain close contact with our clients, develop digital marketing concepts, plan measures, and implement them. You keep goals, budgets, and quality in view.

Implementing and optimising campaigns: You design and manage SEA and paid social campaigns – from setup through monitoring to ongoing optimisation.

Advancing visibility and content: You implement technical and content-related SEO measures and optimise content for AI-based search systems (GEO). You create and publish content.

Checking tracking and impact: You set up tracking, take care of conversions and monitoring, and create clear reports and recommendations.

Staying up to date, further developing tools: You follow current developments around digital marketing and AI. You keep your knowledge up to date and actively contribute your practical experience.

What you bring with you

• You have completed a vocational apprenticeship and training in marketing or communication, supplemented by further education in digital marketing.
• Several years of experience in digital marketing, ideally in an agency. You are used to managing several clients and projects in parallel.
• Practical know-how in SEO, SEA, social media, content, and web analysis. You know these disciplines not only in theory but also implement them yourself.
• Experience with GA4, Google Tag Manager, and CMS as well as enjoyment in addressing technical questions and finding solutions.
• Experience in using AI tools and a good understanding of how search is changing through AI.
• Experience in project management and a confident presence in consulting and presentation. You can explain recommendations clearly and advise clients competently.
• Very good German; English is an advantage. You bring Google Ads certifications or will acquire them within the first months.

What awaits you

• An established company with diverse mandates for companies, associations, and organisations – with direct client contact and responsibility.
• Short distances to colleagues from development, design, branding, and sales.
• Scope for your ideas and the opportunity to grow with the role and take on additional responsibility.
• Flexible working hours and home office options.
• Professional development in digital marketing and the AI field.

Keen to make a difference with us?

Then we look forward to receiving your application documents with your possible starting date.