Marketing & E-Commerce Specialist (80-100%)

About the job

Think digital. Understand customers. Shape growth.

Do you want to help shape marketing, develop digital channels further, and use new possibilities with data, CRM and AI? Then become part of our marketing team at COLLAMIN.

In this versatile position, you are responsible for key areas of our e-commerce and digital marketing and develop our customer journey from the first interaction to reorder. You work data-driven, implement your own projects and actively bring in new ideas and technologies – especially AI.

Tasks

E-Commerce, Digital Marketing & Analytics

• Further development and optimisation of our e-commerce business, online shop and the digital customer journey
• Planning, implementation and optimisation of digital and performance marketing campaigns, especially Google Ads and paid social
• Management and further development of shopper campaigns on online marketplaces
• SEO as well as ongoing optimisation of website, landing pages and product pages
• Analysis of traffic, conversion, revenue, campaign performance and ROI and derivation of concrete measures
• Support and further development of the Collamin website and online shop

CRM & Customer Engagement

• Responsibility for email marketing, CRM and marketing automation
• Planning and optimisation of newsletters as well as automated customer journeys and lifecycle campaigns
• Segmentation and target group-specific customer communication based on customer data and shopper insights
• Development of measures for customer activation, customer retention and repurchase rate

AI, Content & Marketing Innovation

• Active use of AI tools for content creation, campaign development, personalisation, analysis and automation
• Identification of new AI and digital marketing tools and development of efficient marketing workflows
• Creation and maintenance of digital content for website, blog, newsletter and social media
• Development of content and measures that effectively convey brand, product benefits and customer experience

Shopper Activation & POS

• Implementation of shopper activation initiatives online and offline
• Design and further development of flyers, POS materials, sales documents and training tools, especially with Canva, Adobe and AI tools
• Support for events, promotions and other shopper marketing activities

Projects & Collaboration

• Leadership and participation in national and international digital, e-commerce and shopper marketing projects
• Support of our relevant marketing systems and tools, especially Zoho, WordPress, WooCommerce, Klaviyo, Google Ads and Google Analytics
• Collaboration with external agencies, partners and suppliers
• Budget responsibility for your own specialist area

Qualifications

You are a digitally savvy, analytically minded and implementation-strong marketing personality and enjoy using new technologies and AI sensibly.

Ideally, you bring:

• Training or further education in digital marketing, e-commerce, marketing or a comparable field
• Several years of experience in digital marketing, e-commerce, CRM or performance marketing and marketing automation
• Experience with Google Ads, Analytics and SEO
• Knowledge of CMS and shop systems, ideally WordPress and WooCommerce
• Experience with CRM/marketing automation tools such as Klaviyo or Zoho
• Good knowledge of AI tools and interest in new digital technologies
• Experience with Canva and/or Adobe Creative Cloud/InDesign
• Analytical thinking, strong initiative and a hands-on mentality
• Independent and structured working style as well as enjoyment of project work
• Very good German and English skills

Benefits

• Interesting role with development potential in a growing company
• Work in a motivated, dynamic and family-like team
• High level of personal responsibility and scope for design
• Team spirit, passion and fun – even when things get hectic
• Modern infrastructure
• Exclusive price advantages for you and your family

A versatile position with lots of scope for design at the interface of e-commerce, digital marketing, CRM and AI. You work on exciting national and international projects, can contribute your own ideas and actively help shape our digital development.

Look forward to short decision-making paths, modern tools and a dynamic environment where personal responsibility, innovation and collaboration count.

Do you feel addressed? Then send us your complete electronic application.