Senior Marketing & Innovation Manager (m/f/d)

About the job

Founded in 1974, Romer’s Hausbäckerei AG is today one of the leading manufacturers of frozen fine baked goods in Switzerland. As part of the Europe-wide IDAK Food Group, we combine over 50 years of Swiss baking tradition with an international environment. Our versatile range extends from croissants, breads and small breads to sweet and savoury baked goods as well as desserts and cakes – all delicious treats of the finest quality.

We are looking to strengthen our team immediately or by arrangement with a

Senior Marketing & Innovation Manager (m/f/d)

Strategic key role with high entrepreneurial responsibility

Do you want to actively develop brands, drive innovations and have a direct impact on growth and profitability with your decisions? Then Romer’s offers you a versatile leadership role with high strategic and operational impact.

As Senior Marketing & Innovation Manager, you take overall responsibility for marketing, innovation, product development and portfolio management. You strategically develop our brands, manage innovation and development projects, and ensure that ideas become successful, profitable products.

Your challenge

• Overall responsibility for marketing, innovation, product development and portfolio management
• Management and prioritisation of all innovation and development projects from idea to market launch
• Strategic development of the Romer’s brands including positioning, portfolio logic and management, communication and sales argumentation
• Development and implementation of a strategic market entry plan for products from the international group’s portfolio
• Responsibility for marketing and customer loyalty strategy, communication priorities and their cross-channel implementation with a focus on B2B sales
• Building and leading a professional product and portfolio management including lifecycle logic, SKU transparency and decision-making bases. Close coordination with sales, finance, operations, supply chain and quality assurance to ensure profitable and scalable products. Responsibility for co-branding and licensing partnerships including business cases, contract models and profitability
• Building an excellent marketing team: leadership, development and professional management of employees in marketing, product development, product management and innovation

Your qualifications

• University degree or equivalent education in marketing, business administration, innovation or a comparable field
• Several years of leadership and management experience in marketing, product management or product development
• Strong strategic thinking combined with operational implementation strength
• High numerical, business and economic competence
• Experience in portfolio, innovation and transformation projects
• Decisiveness, assertiveness and strong communication skills
• High personal responsibility, resilience and entrepreneurial thinking

What you can expect

• A role with direct influence on growth, profitability and brand value
• An extremely dynamic environment with an increasingly international character
• Collaboration in a committed and collegial team with lots of drive
• Finest baked goods right in front of you every day

Are you interested?

Then we look forward to hearing from you. Please send your complete application documents by e-mail to personal@romers.swiss or via the Ostendis application system (Job ID 82282). If you have any questions about the position, please feel free to contact Daniel Sommer (HR Director) at daniel.sommer@romers.swiss.

Apply now