Head of TV / Video, Member of the Extended Executive Board, (m/f/d) 100%

About the job

TWmedia is the largest independent media agency in Basel. We develop media and communication strategies for our clients – with a high standard of quality, impact, and consultancy.

Linear TV, CTV, BVOD, YouTube, etc. are increasingly merging into a unified moving image world. It is precisely at this interface that we are looking for you from January 2027 or by arrangement as

Head of TV / Video, Member of the Extended Executive Board, (m/f/d) 100%

Your role

You will take on the professional and organisational leadership of the TV/Video media planner team and strategically further develop TWmedia’s moving image expertise.

You think of TV and digital video offerings as an integrated moving image world and develop effective cross-screen strategies for our clients from this. You are a strategic sparring partner but also closely involved in implementation.

What you will achieve with us

• Strategic further development of the TV/Video media planning area and cross-screen planning

• Development and implementation of integrated moving image strategies across linear TV, CTV, BVOD, and digital video offerings together with our online specialists
• Analysis of target groups, media usage, and offerings as well as deriving concrete recommendations
• Planning, implementation, control, and optimisation of TV/moving image campaigns
• Leading annual negotiations with relevant TV and moving image providers and responsibility for the corresponding volume
• Monitoring and evaluation of market trends, innovations, and new advertising offerings
• Active participation in pitches, client presentations, and the further development of tools and processes

What you bring with you

• Several years of experience in media planning and solid expertise in TV/moving image
• Very good understanding of linear TV and digital video offerings as well as their interplay
• Strategic thinking and analytical skills
• Experience in planning and optimising moving image campaigns
• Leadership experience or the potential and willingness to lead and develop a team
• Strong customer orientation and communication skills
• Interest in technological and market developments in moving image
• Independent, structured, and solution-oriented working style
• Hands-on mentality and enthusiasm for driving things forward
• Very good knowledge of relevant TV planning and purchasing tools (EvoAd, Analytics, Publiplan, MediaPro) as well as MS Office applications, especially Excel and PowerPoint
• German at native speaker level

What awaits you at TWmedia

• A responsible key position with plenty of scope for design
• The opportunity to actively shape TV/Video and cross-screen planning
• Short decision-making paths and direct collaboration with the executive board
• A committed, interdisciplinary team and an open working culture
• Personal development and further training
• An attractive workplace in a central location in Basel as well as progressive employment conditions

Sounds like your next role? Then we look forward to receiving your application (CV, cover letter, and references)