Head of Global Media Governance (m/f/d) 100%

For our client, a globally leading pioneer in sustainable natural cosmetics and holistic health products with worldwide presence, we are looking for a strategic and implementation-strong personality for the global digital organisation as of 01.01.2027:

Head of Global Media Governance (m/f/d) 100%

Your Tasks

• Performance Structure & Efficiency: You design and optimise worldwide frameworks for measuring marketing success, define uniform KPI logics, reporting standards, and international performance benchmarks.

• Measurement & Attribution: You drive the expansion of modern attribution approaches and marketing mix modelling (MMM) to derive data-driven recommendations for maximising the Return on Media Invest (ROMI) in close coordination with the data team and regions.

• Platform Partnerships: You manage strategic collaboration with global tech and platform giants (including Google, Meta, TikTok), negotiate cross-market Joint Business Plans (JBPs), and secure the company’s access to innovations and beta testings.

• Governance & Best Practices: You anchor global guidelines, playbooks, and scaling models for paid media, retail media, and creator marketing, ensuring high transparency while respecting the local autonomy of markets.

• Knowledge Transfer & AI Innovation: As an initiator, you identify successful campaign patterns for worldwide rollout and actively promote the use of artificial intelligence (AI) in marketing processes.

• Media Audits & Sparring: You lead global media auditing, ensure optimisation measures, and act as a highly valued advisor for top management, regional directors, and local marketing teams.

Your Profile

• Industry Experience: Several years of solid expertise in paid media – ideally gained in the consumer goods (FMCG), beauty, or pharmaceutical environment.

• Negotiation Skills: Proven success in negotiating international partnerships and framework agreements (JBPs) with leading digital channels.

• Analytical Depth: Strong understanding of attribution, MMM, causal AI, and MarTech. You understand the mechanics behind the models, can critically evaluate them, and translate them into practical applications.

• Matrix Competence: Experience leading through influence and persuasion in complex matrix structures. You score with clear arguments and real added value for country organisations.

• Confidence & Hands-on Mentality: Convincing presence with C-level contacts, combined with the willingness to dive deeply into models and issues when needed.

• Languages: Business fluent German and English skills.

The Offer

• A key role with global impact in a value-oriented, sustainably acting company.

• A highly dynamic, international environment with plenty of room for creativity and innovation.

• Permanent employment and modern working conditions.

Ready for the next career step?

We make it easy for you: a cover letter is not required – your meaningful CV is completely sufficient. We look forward to your online application!