Senior Social Media & Influencer Marketing Specialist (m/f/d)

18 May 2026
100%
Permanent position
Oberkirch

Job summary

Join CALIDA, a leading European brand since 1941, focused on sustainability. Be part of an innovative and dynamic work culture that values quality and environmental responsibility.

Tasks

Develop and manage our influencer marketing strategy effectively.
Create impactful campaigns based on audience insights and trends.
Analyze performance data and optimize marketing efforts continuously.

Skills

Degree in marketing or related field with years of relevant experience.
Strong understanding of social media platforms and trends.
Experience in building strategic partnerships with influencers.

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About the job

CALIDA as an Employer
As one of Europe’s leading lingerie brands, CALIDA has been committed to sustainability since its founding in 1941 – long before it became fashionable. Because sustainability should not be a trend, but a promise. That is why we still pursue the goal of producing the best quality. In every single piece, for every day, for every night, for big and small. Making the best lingerie also means producing it without compromising future generations. To achieve this forward-looking goal, it takes you, us, all people in this world who want to make a difference together.

Senior Social Media & Influencer Marketing Specialist (m/f/d)

Workload: 100% / Location: Sursee

Quality in every moment starts with YOU – as an international fashion player, we operate in a highly dynamic work environment. Perfection, zeitgeist, innovation and sustainability are our central driving forces. Become part of the CALIDA Family and help shape the textile future of tomorrow with us.

Your area of responsibility

You develop and are responsible for our influencer marketing strategy and translate it into effective campaigns
You develop strategic influencer marketing concepts along campaigns, always-on topics and target group insights
You identify, develop and manage strategic relationships with influencers and content creators and build long-term, scalable partnerships
You define suitable creator profiles, briefings, content formats and cooperation models based on brand fit, target group relevance and performance potential and ensure that creator content is usable across channels
You plan, manage and optimise paid social campaigns (Meta, Instagram, Pinterest) including budget responsibility and performance management
You are responsible for media plans, budget allocation and continuous optimisation along key KPIs
You analyse performance and target group data and prepare these in reports and dashboards
You develop creative briefings in close collaboration with marketing and content creation
You ensure timely campaign activation and continuously identify new marketing approaches and optimisation potentials to increase performance
You recognise and evaluate trends, test new approaches and continuously develop our activities

What is important to us

You have completed training or studies in marketing, communication, media or a comparable qualification
You bring several years of professional experience in influencer marketing, social media marketing, paid social or digital marketing – ideally in an international environment or agency
You have solid experience in planning, implementing and optimising influencer and creator campaigns as well as building long-term partnerships
You bring experience in developing influencer marketing concepts, creator briefings and cooperation strategies
You have a very good understanding of paid social campaigns (Meta, Instagram, Pinterest) and their functionalities
You have experience in media planning, budget allocation as well as campaign setup and performance optimisation along defined KPIs
You are confident in handling social media platforms and understand target groups, trends and best practices
You have a good understanding of creator rights, buy-outs, whitelisting, partnership ads and paid amplification
You understand influencer marketing not only as a posting cooperation but as a strategic lever for brand building, community, content and performance

Are you looking for more than just a job? At CALIDA we don’t create positions, we shape careers. Your skills and passions are in demand here. Let’s write the next success story together and apply online now.

You can expect a transparent and personal recruitment process with us that focuses on your skills and personality.

1. Digital Check-in (1 hour):
Start your journey with a digital interview via Teams. Here you can get to know us and learn more about your potential role with us, comfortably from home.

2. Personal Meeting at the Headquarters in Sursee (2-3 hours):
After a successful first interview, we invite you to a personal meeting at our headquarters. Dive deeper into the position, meet the team in person and get an insight into our inspiring work environment during an office tour.

We only consider applications submitted via our career page. For this vacancy, we cannot consider candidate profiles from recruitment agencies.