Web & Digital Marketing Coordinator 80-100%

About the job

Three brands, one digital mind – Götti Switzerland designs and produces spectacle frames that are internationally available in selected specialist shops. Eyetech supplies Swiss opticians with spectacle lenses and our in-house agency has grown over the years to become the most important specialist agency for independent Swiss optician retailers.

For all three, we are looking for a person who holds the digital together. Together with you, we want to write a new chapter here:

Web & Digital Marketing Coordinator 80–100%

This position is deliberately hybrid: You work for all three brands. You own the digital channels that bring reach and conversion – performance campaigns on Meta and Google, SEO and GEO, websites as well as the numbers behind them. For Eyetech and our agency clients, you build and maintain the websites yourself, from the UX/UI idea to the finished product. At Götti Switzerland, you are part of the web team and contribute your performance and data perspective to the joint development of the website and e-commerce.

Your main tasks include:

Paid Media

Setting up, managing and optimising campaigns on Meta and Google Ads – including target groups, creative variants, budgets and campaign structuresMonitoring performance and costs, identifying optimisation potential and providing data-based recommendations to the responsible parties

Search & Content Optimisation

Responsibility for on-page and technical SEO: keyword research, rankings, organic traffic and coordination of technical improvementsDeveloping and implementing GEO measures (Generative Engine Optimisation) to strengthen the visibility of the brands in AI-supported search and answer systems

Conversion & User Experience

CRO audits, A/B tests and funnel analyses to identify potential for better conversion and customer journeysDeveloping and implementing UX and conversion improvements as well as incorporating journey insights into CRM and communication planning

Analytics, Tracking & Reporting

Responsibility for tracking, analytics, tag management and dashboards across websites and digital campaigns, including data qualityTranslating performance data as well as market and competitor insights into clear recommendations and concrete next steps

Website & E-Commerce

Collaborating on the website and e-commerce platform of Götti Switzerland: content, structure, templates, updates, launches and trading activitiesBuilding and publishing landing pages as well as coordinating with IT and external partners on hosting, security and integrations

Websites & Digital Services

Operating, maintaining and further developing the websites of Eyetech and the agency as well as client websites on WordPressDeveloping and optimising UX/UI concepts and ensuring that web content is current, accurate and aligned with business goals

Agency & Client Projects

Scoping digital services, creating effort estimates and implementing digital projects with internal teams and external partnersDigital contact person in agency projects – responsible for quality, deadlines, performance and clear communication throughout the entire implementation

What we wish for:

High professional competence in implementing digital marketing – you don’t just plan, you doCreative interest and talent: you recognise if something is good and can build it yourselfEnjoy moving between different worlds – international brand, Swiss manufacturer, local specialist shopOrganisational talent and confidence in coordinating and prioritisingCuriosity for new things and desire to make a difference

Requirements:

Completed training as a media technician, in marketing or graphic design2–3 years of professional experience in digital or online marketingProficient in Google Ads, Meta, GA4/Tag Manager, SEO and WordPress (Elementor)Fluent in German and English, French is an advantageTraining in optometry or experience in an agency environment is a plus

We look forward to your application!