Content Marketing Specialist

About the job

Content Marketing Specialist

80%, Landquart, Work@Home

What to expect

• Planning, creating and coordinating contributions in the form of texts that provide added value in an integrated, data-driven way along the customer journey on digital and analogue channels
• Developing, maintaining and implementing an integrated editorial plan
• Performance monitoring including KPI analysis and deriving optimisation measures
• Further development of content standards, guidelines and processes
• Close collaboration with specialist departments as well as advising on textual and conceptual questions

What you bring

• Degree or further training in communication, journalism or media studies
• Strong editorial and storytelling skills
• Experience with SEO, UX writing and customer journey mapping
• Understanding of digital channels and analogue formats
• Structured, independent working style with project management skills
• Analytical thinking and experience in performance-based optimisation
• High competence in brand management, tone of voice and corporate wording