Specialist (m/f/d) for Trade and Experiential Marketing - 80% - 100% Position

About the job

Your responsibilities

• Development and implementation of local marketing plans in line with Fluidra’s global and regional strategies.
• Increasing sales through targeted B2B campaigns, promotions, loyalty programmes and commercial initiatives for installers, dealers and professional partners. Planning, monitoring and analysing marketing activities including result reporting and optimisation recommendations.
• Planning and execution of below-the-line marketing activities (customer events, incentive trips, trade fairs and exhibitions) including logistics, materials and communication measures.
• Coordination of local training activities in collaboration with internal and external stakeholders as well as the regional marketing team.
• Support of PR and communication measures as well as maintenance of relationships with agencies, suppliers, event partners and industry associations.
• Alignment of digital marketing activities with regional teams, including website, newsletter and social media.
• Localisation and implementation of marketing and POS materials for the Swiss market with a focus on the German-speaking region as well as ensuring a consistent brand appearance.
• Definition of the local product portfolio in close coordination with sales and regional marketing.