KPT Krankenkasse AG
Bern und Homeoffice
2 weeks ago
Specialist Online Campaigns
- 16 February 2026
- 100%
- Permanent position
- Bern und Homeoffice
Job summary
Join KPT, one of Switzerland's top health insurers, driving digital sales. Enjoy a dynamic environment with flexible work options.
Tasks
- Design and launch high-performing digital campaigns across channels.
- Manage daily campaigns on platforms like Meta and TikTok for optimal results.
- Lead cross-media projects, ensuring effective landing pages and reporting.
Skills
- 5+ years in online marketing, focusing on digital campaign management.
- Strong background in marketing automation, especially Salesforce.
- Creative mindset with a test-and-learn approach.
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About the job
The Digital Sales team manages and optimizes the sale of insurance products across all relevant online channels. You are at home in the world of online marketing, passionate about sales-driven product campaigns, and turn clicks into measurable conversions? Then you are right with us.
What you can achieve
- You design and launch digital campaigns that show strong performance along the sales funnel.
- Whether Meta, TikTok, Pinterest, or LinkedIn: You manage your campaigns daily and know exactly where to adjust to make a difference.
- You take on partial project management for cross-media product and image campaigns and are responsible, among other things, for well-thought-out landing pages that perform.
- Your reports are conclusive and clearly show what is going well – and where there is still room for improvement.
- Standstill? Not with you. You also tackle topics that arise today but will make a difference tomorrow.
What sets you apart
- At least 5 years of experience in online marketing, especially in project management and implementation of digital and cross-media campaigns (agency or client side)
- A solid education in marketing or communication – with a clear focus on online marketing
- Extensive experience in designing marketing automation journeys – ideally with Salesforce CRM
- A passion for creative, modern solutions combined with a test-and-learn mentality
- A curious, communicative, and assertive personality
Your benefits
- 40-hour week and flexible working hours
- Home office options
- 25 vacation days, 30 days from age 50
- December 24th & 31st paid holidays
- 15 minutes paid breaks each morning and afternoon
- Free fruit
- Diverse drink and food offerings in the in-house cafeteria
- Modern office spaces directly at Wankdorf Bern train station
- CHF 300.– rail coupon for an annual, route, or general subscription (GA)
- CHF 2,200.– Reka checks per year with a 20% discount
KPT is one of the ten largest health insurance companies in Switzerland. The satisfaction of our customers is our success.