Head of Marketing & Communications (CMO) 80–100 %

23 October 2026
80 – 100%
Permanent position
Zürich

About the job

For our headquarters in Zurich, we are looking immediately or by arrangement for a Head of Marketing & Communications (CMO) 80–100 % on a permanent contract.

In this key role, you will be responsible for Marketing, E-Commerce and Corporate Communications at Transa. You will develop our brand and the omnichannel experience further, effectively connect the physical retail with the online shop, and lead an interdisciplinary team. You think entrepreneurially, make data-driven decisions, and want to actively shape our future in the travel and outdoor market? Then read on...

YOUR SPECIALITY AS HEAD OF MARKETING & COMMUNICATIONS

Actively shape Transa’s growth and strategic direction and position marketing and e-commerce as integrated growth drivers. Your strategic foresight.
Be responsible for the marketing budget, make data-based decisions, and measure success across digital and analogue touchpoints. You have it under control.
Connect physical retail and e-commerce into a seamless omnichannel experience. You think consistently end to end.
Further develop our customer journey, from brand and demand activation through sales promotion in stores to the digital shopping experience. Your domain.
Balance a strong brand with commercial success and make Transa tangible through consistent communication. This is close to your heart.
Be responsible for performance, user experience, conversion optimisation, and customer-oriented development of our online shop. Your thing.
Further develop customer segmentation and loyalty programmes and create relevant touchpoints for a long-term connected community. You do this with foresight.
Coach, empower and develop the interdisciplinary marketing and e-commerce team. Together you will go further.

THIS IS YOU

Several years of solid experience in a leadership role in marketing, e-commerce or omnichannel. It shows in your profile.
Experience in developing teams, brands, business areas and customer relationships. You bring this with you.
A solid education in marketing or business administration or a comparable proven track record from practice. Your solid foundation.
Entrepreneurial thinking and a strong understanding of how marketing and e-commerce contribute to business success. Naturally.
Strategic standing and the ability to collaborate with management and peers at eye level. You are used to this.
In-depth knowledge of the interplay between physical retail, point of sale and e-commerce. You know this from practice.
Strategic conceptual strength and operational implementation skills as well as a data-driven, analytical working style. This fits together for you.
An inspiring and communicative leadership personality with empathy and entrepreneurial responsibility. That is you.
Enjoyment of change, networked collaboration and a culture where successes are celebrated and mistakes become learnings. This motivates you.
Fluent German and business fluent French or English. You communicate confidently.
Travel and outdoor are more than products to you. Being outdoors is your passion.

YOUR BENEFITS

The chance to significantly shape Transa’s success in a dynamic travel and outdoor market
A committed team, flat hierarchies and short decision-making paths
A shared spirit of outdoor enthusiasts that can move mountains
Generous employee discounts and attractive benefits with partners
Above-standard and part-time friendly social benefits
Possibility of home office
And much more

Do you have the right equipment in your rucksack? Does this role as Head of Marketing & Communications in Zurich appeal to you?

Then we look forward to your online application.
#getoutbutright

THIS IS US

For more than 45 years, Transa Travel & Outdoor has been the competence centre for high-quality travel and outdoor equipment. Transa lives "Get out. But right." and advises you for your adventures in Switzerland and abroad. Around 500 employees share their knowledge and experience in advising on durable and sustainable products that suit you. The centrally located stores in Zurich, Basel, Bern, Lausanne, Lucerne, St. Gallen, Vevey and Winterthur as well as the station business Yosemite in Zermatt let adventures start in urban settings. The outlet stores in Zurich and Bern offer durable and quality products at lower prices. Over 42,000 products from around 550 brands make up the range. Should products ever get damaged, we take care of them in the repair workshop in Zurich Altstetten. For adventures that last longer.

MORE INFORMATION

If you have any questions, please feel free to contact Katja, Team Lead HR, by phone at +41 44 278 90 30 or by email at personal@transa.ch. Please do not send your application by email for data protection reasons.
We want to fill this vacancy as Head of Marketing & Communications without the support of recruitment agencies.