Senior Buying & Planning Specialist TV

Key Responsibilities:  

Media Buying:  

• Lead the end-to-end buying of TV advertising spots, including negotiation, booking, and optimization to ensure best possible pricing, reach, and campaign performance. 

• Plan and execute TV media strategies in line with client objectives, audience targets and campaign KPIs. 

Media Strategy Development:  

• Develop clear and effective TV media plans based on client objectives, target audiences, and KPIs.  

• Define optimal channel mix, programmes, and time slots to reach the right audiences efficiently.  

• Translate client briefs into actionable TV strategies in collaboration with account and buying teams. 

Audience Targeting & Analysis:  

• Analyse audience data to identify key viewing behaviours, segments, and opportunities.  

• Monitor campaign performance using key TV metrics such as reach, frequency, and GRPs.  

• Deliver post-campaign analysis and clear recommendations for future optimisation. 

Budget Planning & Allocation:  

• Build and manage TV budgets, ensuring efficient allocation across channels and campaigns.  

• Optimise spend to maximise reach, GRPs, and overall campaign efficiency.  

• Provide recommendations on budget distribution across networks, formats, and time periods. 

Market & Competitor Research:  

• Stay up to date with TV, OTT, and streaming market trends and audience developments.  

• Identify new opportunities such as special events, new channels, or emerging media formats.  

Client & Stakeholder Management:  

• Present TV media plans, strategies, and campaign results to clients.  

• Act as the main point of contact for TV buying-related matters.  

• Build and maintain strong relationships with broadcasters and media partners. 

Team Leadership & Mentorship:  

• Support and mentor junior planners and buyers.  

• Share best practices and contribute to continuous improvement within the team. 

Why choose dentsu?

Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets.
Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions.
Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture.
Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions.

These are some of the things we offer:

🏝️ 25 days of holidays
💝 2 volunteer days for charitable activities
💖 Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being
🕐40-hour week & overtime compensation
⏰ Flexible working hours model (flextime)
🏠 Independent home office management
💻State-of-the-art, creative office space with ergonomically equipped workstations
🐶 Pet friendly offices (Zurich and St. Gallen)
🎓 Full access to Dentsu Academy, on-site learning sessions, online language courses
💸 Referral bonus program
✈️Workation possibility
🍹 Team events: company parties, monthly breakfasts, aperos

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