Marketing Manager for Continuing Education Programmes (100%)

02 June 2026
100%
Permanent position
Olten

Job summary

Join Hochschule für Wirtschaft FHNW as a Marketing-Manager*in for 100%. This role offers the chance to influence educational programs and engage in impactful marketing strategies.

Tasks

Lead strategic development of marketing for training programs.
Enhance dialog marketing throughout the customer journey.
Analyze and optimize marketing efforts with KPI tracking.

Skills

Experience in data-driven marketing and organizational structures.
Strong analytical and service-oriented mindset required.
Proficient in CRM systems and marketing automation.

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About the job

Education and training for society - we are effective

Marketing Manager for Continuing Education Programmes (100%)

University of Applied Sciences and Arts Northwestern Switzerland FHNW, School of Business

Your tasks:

In this role, you are responsible for the strategic and operational development of marketing for our continuing education programmes and design effective dialogue marketing along the entire customer journey.

Central coordination and bundling of marketing activities as well as alignment with decentralised specialist departments
Design and further development of dialogue marketing structures, processes and fundamentals in the continuing education environment
Planning, implementation and control of marketing measures in close cooperation with institutes and interfaces
Design and responsibility for campaigns, lead management, segmentation and customer journeys in the CRM context
Further development and standardisation of marketing processes as well as definition of data and handover standards
Data-based analysis, optimisation and impact measurement of measures including KPI tracking and reporting

Your profile:

You are a conceptually strong, analytical and service-oriented personality with sound experience in data-driven marketing and dealing with complex organisational structures. In addition, you bring the following:

Professional training including additional training or degree with a focus on marketing, business or comparable
Several years of professional experience in marketing, ideally in the CRM or dialogue-oriented environment
Sound knowledge of CRM systems, marketing automation and data-driven campaign management
Very good understanding of marketing processes in complex organisations
Experience in designing marketing strategies, customer journeys, segmentation and lead management
Experience in project or change management as well as dealing with different stakeholders
Strong communication, analytical and structuring skills as well as an independent working style

The combination of teaching, research and practice is our passion. Our University of Applied Sciences and Arts Northwestern Switzerland FHNW values and utilises the enriching diversity of its staff. It is our ambition to learn every day in a connected and dynamic world in order to train innovative and responsible leaders of tomorrow. In doing so, we live a respectful, practice-oriented and internationally influenced culture.

Will you soon be part of our team? We look forward to your application.

www.fhnw.ch/de/wirtschaft