Marketing Specialist Tyres and "MechaniXclub" 80-100%

About the job

Are you passionate about marketing, think creatively, and want to actively contribute your ideas in a dynamic environment? Then join us in shaping innovative marketing and communication measures for ESA and the MechaniXclub.

Your tasks:

• You plan, develop, and implement innovative marketing and communication strategies based on sound market and customer analyses. Implementation follows ESA's 7-P model and includes creative, targeted campaigns.
• With passion, you are responsible for maintaining and marketing the tyre range to external customers as well as internal stakeholders. In doing so, you continuously optimise sales and inventory management and develop targeted sales promotion measures.
• Ongoing sales analyses and the creation of sound sales planning are part of your duties, as is the development of advertising and sales promotion measures as well as sell-out aids for garage businesses.
• You are responsible for the development and implementation of communication and marketing measures for the "MechaniXclub" community. This includes active communication with members and other stakeholders.
• Creating and maintaining content for ESA's internet, shop, and social media channels is also part of your tasks, as is developing promotional materials for customers.
• You work closely with internal and external contacts, maintain active exchange with all stakeholders, and ensure optimal integration of the "MechaniXclub".
• By creating statistics and numerical decision aids, you support sales planning and promote efficiency within your area of responsibility.
• You assist in developing new marketing tools for ESA and its subsidiaries and contribute innovative ideas to continuous development.