CRM Campaign Manager:in (a) 80 - 100 %

About the job

• you develop and manage ad-hoc campaigns for subscription acquisition via email, telemarketing, and mobile
• you build customer lifecycle journeys focusing on churn prevention and winback and continuously optimize them
• you plan and implement communication measures along the entire lifecycle
• you continuously analyze campaign performance and derive data-based optimizations
• you conduct growth hacking experiments to increase conversion and engagement
• you work closely with the teams from MarTech, Data, and Subscription Service to optimally utilize synergies

• you have completed training or further education in marketing, CRM, or comparable fields and have experience in CRM, direct / email marketing, or marketing automation
• you love campaigns and dialogue marketing and like to contribute new ideas
• you have a strong affinity for customer data and CRM topics or quickly familiarize yourself with new ones
• you plan in a structured way, are well organized, and have project management experience
• you work proactively and can coordinate multiple projects with various stakeholders
• you bring a growth mindset as well as conceptual and communicative strengths

Aleksandra Pavic
Talent Sourcer
career@chmedia.ch
We do not accept applications from recruitment agencies for this position