Head of Brand & Marketing (d/w/m)

TENZ is a Swiss food & drinks company with Tibetan roots. What began as a donation project is now a growing family business with over 200 employees. With our own production, gastronomy operations, festivals & events, delivery as well as a growing B2B and retail business, we combine a strong brand with diverse sales channels and business models.

For our next phase of development, we are looking for an experienced individual to lead and further develop Brand & Marketing across the company. You combine strategic brand management with sound market and customer understanding and ensure a consistent brand experience across our business areas.

You lead our two-person Creative Team, manage external partners and report directly to the Chief Commercial Officer. In doing so, you work closely with our business units and central functions.

We offer

• Scope for shaping an established Swiss consumer brand
• Direct collaboration with the CCO and our business units
• A versatile environment between food, gastronomy, retail, delivery, events and production
• Support for further training, 30% employee discount and regular team activities

Your tasks

• Brand Leadership & Positioning: You lead and develop the TENZ brand and ensure consistent positioning, identity and communication across all business areas. Together with the CEO, CCO and Head of Product & Quality, you align brand architecture and product portfolio.
• Market, Consumer & Brand Experience: You translate insights from the market, competition, data and consumer behaviour into clear recommendations. Together with the business units, you further develop the customer journey and binding standards for physical and digital touchpoints.
• Marketing Strategy, Planning & Budget: You translate the company and commercial strategy into a clear marketing strategy and binding annual, quarterly and campaign plans. You are responsible for planning, controlling and adhering to the brand & marketing budget as well as forecasts and timely measures in case of deviations.
• Campaigns & Commercial Activation: You develop campaigns, activations and go-to-market measures with your team and prioritise them according to strategic relevance, customer impact and commercial contribution.
• Performance & Analytics: You establish a meaningful KPI and reporting system, measure the impact of marketing activities, analyse results and derive concrete optimisations and resource decisions.
• Team, Partner & Organisation: You lead and develop the Creative Team and manage external resources according to quality and cost-effectiveness. In addition, you establish clear processes, roles and decision-making paths for a high-performance marketing organisation.

Your profile

• Several years of experience in a senior brand or marketing role as well as in the strategic and operational development of a consumer brand
• Solid experience in brand management, marketing strategy, campaigns, customer experience and activation
• Strong analytical and commercial skills as well as confident handling of insights, KPIs, budgets, forecasts and performance analyses
• Experience in leading and developing teams as well as managing external partners
• Strategic strength, entrepreneurial thinking and close proximity to customers and operational reality
• Experience in food & beverage, FMCG, gastronomy, hospitality or retail is an advantage as well as professional communication in German and English

At TENZ, you take on a central role in the next development phase of our brand and marketing organisation. If you want to combine strategic brand management, commercial thinking and creative implementation, we look forward to getting to know you.