Baar

Brand Manager

08 July 2026
100%
Permanent position
Baar

Job summary

Join Abbott Diabetes Care in Baar as a Brand Manager! Exciting opportunity with a supportive environment.

Tasks

Develop marketing strategies to boost sales using the marketing mix.
Localize global marketing strategies to enhance brand presence in Switzerland.
Conduct product training for sales teams and ensure effective execution.

Skills

University degree in Marketing or relevant experience. 5+ years in the industry.
Excellent communication and presentation skills are essential.
Proficiency in MS Office and basic graphic design knowledge required.

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About the job

Brand Manager for Abbott Diabetes Care, office BaarPrimary Objective of Position• To develop marketing strategies, using all elements of the marketing mix, including brand development with the aim of increasing sales.• Have a broad and deep product knowledge and be responsible for producttrainings as appropriate.Major Accountabilities• To localize global/EMEAP marketing strategy to match the position of the brand in Switzerland and maximize brand potential.• Input into developing plan to market product through the promotional campaigns, utilising the full marketing mix as appropriate.• Develop or localize multichannel marketing projects in accordance with relevant functions.• Budget planning and tracking for ensuring promotional campaigns are withinagreed spending limits and A&P reporting is accurate, incl. accruals, for ownedprojects.• Assist in preparing plan, LBE and LRP & S&OP as required.• Liaising closely and influencing the sales management, brand team and sales team to ensure promotional campaigns are developed on strategy and executed effectively.• Prepare, organize and conduct trainings to ensure sales teams are well trained and able to execute strategies effectively.• Liaising closely with all support functions (including Medical, Regulatory, Customer Services, Manufacturing, External Agencies and Global/EMEA Marketing).• Collating Competitor Intelligence from the market.• Reporting Marketing KPIs as deemed necessary by the ACH management team and Global/EMEAP Marketing.• Analyze KPIs to optimize campaigns and spendings/ROI• Creating or localizing marketing material: ensure marketing material is developed, approved and produced according to branding guidelines and approval processes.• Collaborating with external vendors and stakeholders regarding quotes,negotiations, contracts, POs.• Working with relevant leaders and managers as well as peers to create and track in-country marketing plans and to communicate to the commercial organisation as appropirate.• Ensures that all activities are performed in compliance with quality system requirementsQualifications: • University degree in Marketing or Business or relevant experience • Languages: German (native), French (Good), English (good). Italian as a big plus. • At least 5 years Pharmaceutical and/or Medical Device Industry experience • Minimum 3 years in Marketing and/or Sales including working with advertising/creative agencies • Experience of working with MS Office • Customer facing and/or sales experience in healthcare environment • Competent use of computers (spreadsheets, graphics package) incl. website management (e.g. AEM) and basic graphics design knowledge • Presentation, communication and motivational skills • Ability to build and maintain excellent level of product, sales and competition knowledgeAbbott is proud to be an Equal Opportunity Employer, committed to building teams that reflect the patients and communities we serve.Ready to Join Us?If this opportunity resonates with you — even if you are unsure you meet every requirement — we’d love to learn more about you.Please submit your CV as a PDF via our careers site. (If uploading multiple documents, please ensure they are added before saving your application.)

Brand Manager

Tasks

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About the job

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