Head of MarCom

About the job

Grow with us!

We are looking for a strategic and hands-on Head of Marketing Communications (MarCom) to lead bNovate’s global marketing communication activities and strengthen our market presence across international water and industrial sectors.

Reporting to the Chief Marketing Officer, this role will drive brand visibility, thought leadership, product communication, digital marketing initiatives, content strategy, public relations, and event execution.

The ideal candidate combines strong B2B marketing communication expertise with the ability to translate complex scientific and technical concepts into compelling narratives that resonate with customers, partners, media, and industry stakeholders.

The role is primarily office-based with occasional remote work.

Head of MarCom

YOUR KEY RESPONSIBILITIES

Marketing strategy execution

Translate the commercial objectives into clear plans, campaigns, and deliverables

Build and manage the MarCom roadmap and calendar with the team

Ensure priorities are executed effectively across markets

Public relations and brand management

Oversee the development and application of brand guidelines, and messaging frameworks across internal and external communications

Lead bNovate’s PR, external and internal communication activities

Campaign management

Supervise the planning and running of multi-channel marketing campaigns (digital, events, product launches)

Ensure campaigns are delivered on time, on budget, and on message

Ensure lead development, qualification and transfer to Salesforce and sales team

Content & communication

Oversee and support the creation of high-quality content (case studies, website, sales materials,...) for sales enablement and lead generation

Translate complex technical topics into clear, impactful messaging

Maintain a consistent tone and narrative across all channels

Events management

Supervise the planning, organisation and execution of industry events, trade shows and development of a vibrant and engaged partner community

Maximise visibility and lead generation from events

Performance tracking & optimisation

Monitor marketing KPIs (leads, pipeline, campaign performance) & report results to leadership

Continuously improve campaigns based on data

Agency, stakeholder & internal team coordination

Identify, develop and manage external agencies as required (Press Relations, digital, design)

Foster close collaboration between MarCom, Product, Sales and R&D

YOUR PROFILE

Experience (min. 7-8 years) in B2B marketing strategy and campaign execution 

Expertise in managing marketing workflows, budgets, and timelines

Decision-making and team management skills

Comfortable translating scientific/engineering concepts into clear messaging

Strong organisational, prioritisation and project management skills

Strong experience with digital marketing channels

Proficiency with marketing analytics tools

Ability to manage external agencies and creative partners effectively

Data-driven mindset with attention to detail

Excellent communication skills in English and French (additional languages a plus)

Adaptability (comfortable in a scale-up evolving environment, able to adjust quickly to changing priorities or feedback)

WHY JOIN BNOVATE?

We offer:

• An innovative, high-potential environment in a field of public interest.

• Interesting, stimulating and varied work in a dynamic, friendly and enthusiastic team at the cutting edge of progress.

• Exciting and enriching business challenges.

• A high degree of autonomy in your day-to-day work.

• 5 weeks of holiday and 1 additional week of time off in lieu.

• Flexible working hours.

• Health insurance contributions.

• A chance to prove your ability to enhance our Marketing impact.

APPLICATION

Please apply online at bnovate.com/jobs . Applications through other channels will not be processed.

Note that the role is primarily office-based with occasional remote work.

ABOUT US

bNovate Technologies SA, a multi-award-winning company, is a game-changing leader in the monitoring and analysis of water. It propels industrial microbiology into the digital age with rapid, automated solutions for the global water, food & beverage, pharmaceutical, and cosmetics industries. Powered by proprietary technology, its solutions deliver high-value microbial water quality data for efficient, sustainable water management. Trusted by water professionals across Europe, bNovate is rapidly expanding worldwide. Our vision and passion is to provide new solutions to assure Safe Water. Anytime. Anywhere.