Social Media Manager

About the job

The Media Channels team at Red Bull Switzerland shapes how our brand is visible on social media. With a deep understanding of our target groups, platforms, and media usage habits, we develop strategies to sustainably increase reach, relevance, and engagement on our social channels.

As a Social Media Manager, you are an important member of our Media Channels team and actively shape the strategic direction of Red Bull's social media presence in Switzerland. You identify new opportunities on relevant platforms and translate target group insights, trends, and business priorities into clear strategies and concrete measures.

YOUR TASKS:

Social Media Strategy & Growth

You continuously develop our social media strategy, with a particular focus on TikTok and Instagram. In doing so, you translate target group insights, business priorities, and platform developments into clear strategies that promote long-term reach, relevance, and engagement. You think beyond individual posts and campaigns and understand how channels, formats, and communities interact to build long-term target group relevance and sustainably strengthen Red Bull's social media presence.

Platform & Audience Expertise

You continuously monitor the social media landscape, recognise trends and platform developments early, and assess their significance for Red Bull. You have a profound understanding of TikTok, Instagram, and emerging platforms, from algorithms and engagement mechanics to communities, usage behaviour, and platform culture. You are close to our communities, understand their interests and how they interact with Red Bull. You translate these insights into clear recommendations for our channels, content, and communication measures.

Social Media Management

You are responsible for and strategically develop the social media channels relevant to Switzerland for Red Bull in the areas of sport, dance, music, and brand. In doing so, you ensure a strong and relevant presence for our target groups. You maintain active exchange with our communities, encourage conversations, and strengthen the relationship between Red Bull and its target groups. Using performance and community data, you continuously optimise our social media activities, identify new potentials, and test new platform features as well as innovative approaches.

Collaboration & Innovation

You work closely with colleagues from content, communications, creator marketing, sports marketing, culture marketing, and brand marketing. As a social media expert, you bring a strong platform and target group perspective to projects, share relevant trends and insights, and contribute to further developing social media know-how within the organisation.

YOUR PROFILE:

• You have at least 3 to 5 years of professional experience in social media and can demonstrate successful social media campaigns and communication initiatives.
• You are a true social native and understand relevant platforms, their dynamics, and their language in detail.
• You are passionate about lifestyle topics such as music, dance, fitness, gaming, and sport and are closely connected to current social media trends as well as the interests of younger target groups.
• You have a strong sense for design, visual communication, storytelling, and copywriting and fully identify with the Red Bull brand.
• Your native language is (Swiss) German or French and you have fluent English skills.

We offer an extremely interesting, varied, and exciting role as well as a unique company culture in a dynamic, international environment with modern infrastructure and a good working atmosphere.

Fancy a challenge? We look forward to an application that includes motivation and skills – and above all reveals the personality behind it.