Conversion Optimization Manager (m/f/d) 80-100% Job in Rapperswil, St. Gallen, CH

About the job

Every day we work hard to make small business owners more successful. Sounds ambitious? It is. That's why we need your help.

We represent the philosophy that every company should be able to afford high-quality and efficient software solutions. That is why bexio is today the leading provider of web-based business software for small businesses.

We are still on an expansion course and count over 100,000 customers, over 7,000 fiduciary partners, and more than 150 employees. To continue growing, we need strong support!

Conversion Optimization Manager (m/f/d) 80-100%

What to expect from us:

• You manage the entire conversion optimization process of the bexio website ( www.bexio.com ) with the clear goal of continuously increasing the generation of new leads – from data analysis and hypothesis formation through prioritization to implementation.
• You identify weaknesses in the user journey by analyzing user behavior (GA4), heatmaps, and session recordings as well as through competitive analyses and qualitative user feedback.
• You act as an interface between product marketing, performance marketing, and brand, content & communication to jointly drive the implementation of experiments with marketing, full-stack developers, and web analysts and ensure close alignment with all stakeholders.
• You establish a "culture of experimentation" in the long term by clearly preparing test results, presenting successes, and enabling other teams through frameworks to independently implement experiments and sustainably anchor testing processes in the company.
• Additionally, you work hand in hand with our internal web analyst to ensure website tracking. You independently take responsibility for campaign evaluations and support the expansion of our reporting landscape in Looker Studio.

What we expect from you:

• You bring at least two years of relevant professional experience in conversion optimization, A/B testing, or growth hacking ideally with a focus on lead generation.
• Completed studies (e.g., psychology, business administration, marketing, computer science) or a comparable education with a strong focus on data and user behavior.
• You master the basics of A/B testing (statistics, significance, testing frameworks), have experience with tools like Kameleoon, Optimizely, or comparable solutions, and can consistently prioritize tasks by impact (backlog management).
• You are confident in using Google Analytics 4 and love diving into data to decode the "why" behind user behavior. From the data, you create measurable hypotheses and from hypotheses, growth. It would be a plus if you are also experienced in visually presenting insights in Looker Studio.
• You have a strong understanding of UX/UI principles as well as the psychological triggers of conversion optimization.
• Ideally, you understand web technologies (HTML/CSS/JS) well enough to assess the feasibility of tests, precisely brief requirements to the development team, or independently implement simple tests.
• You can translate complex test results into simple business insights and communicate recommendations clearly, understandably, and convincingly to various stakeholders.
• You think proactively, work user-centered, and have the curiosity to constantly question existing assumptions to develop data-based solutions.

What you can expect from us:

• Work smart: Flexible working hours are the order of the day with us. In addition, you choose the ideal workplace for your tasks whenever your work allows it.
• Fair salary: You do good work, we provide appropriate pay.
• You are important - The heart of our company is the employees. That is why we treat each other respectfully and straightforwardly. In addition, we give you the freedom to develop personally in a positive working environment.
• Team first: A good team delivers even better work. That is why we regularly organize employee events to strengthen cohesion.
• Healthy employees: We are well when you are well. Therefore, we promote a balanced work-life balance with sports and relaxation offers.
• More than necessary: bexio covers the larger premium share of the pension fund for you. In addition, we offer an individual choice program tailored to you and your life.
• You can benefit from favorable mobile subscription conditions.

What else you should know about us:

We are a young dynamic company that works together as a team to make a great product even better. You are right with us if you want to work with us in a lively scale-up atmosphere on this ideology and love the web and its possibilities. With us, there is room to develop personally and professionally in a positive working environment and to give your ideas the necessary freedom.

Sounds good? Then apply directly online via the following link. For the sake of the environment, please refrain from paper applications – a digital form is sufficient.

We look forward to hearing from you!