Calida AG
Oberkirch
Senior Trade Marketing Manager B2B (m/f/d)
- 14 November 2026
- 100%
- Permanent position
- Oberkirch
About the job
CALIDA as an Employer
Since its founding in 1941, CALIDA has been committed to sustainability as one of Europe’s leading underwear brands – long before it became fashionable. Because sustainability should not be a trend, but a promise. That is why we still pursue the goal of producing the best quality today. In every single piece, for every day, for every night, for big and small. Making the best underwear also means for us not producing it at the expense of future generations. To achieve this forward-looking goal, it takes you, us, all people in this world who want to make a difference together.
Since its founding in 1941, CALIDA has been committed to sustainability as one of Europe’s leading underwear brands – long before it became fashionable. Because sustainability should not be a trend, but a promise. That is why we still pursue the goal of producing the best quality today. In every single piece, for every day, for every night, for big and small. Making the best underwear also means for us not producing it at the expense of future generations. To achieve this forward-looking goal, it takes you, us, all people in this world who want to make a difference together.
Senior Trade Marketing Manager B2B (m/f/d)
Workload: 80 - 100% / Location: Sursee
Quality in every moment starts with YOU – as an international fashion player, we operate in a highly dynamic working environment. Perfection, zeitgeist, innovation and sustainability are our central driving forces. Become part of the CALIDA family and help shape the textile future of tomorrow with us. Are you passionate about strong brands, creative marketing concepts and impactful brand appearances at the point of sale? Do you know how to translate strategic ideas into convincing measures while always keeping the needs of our retail partners in mind? Then you are exactly right with us! Actively shape CALIDA’s brand presence and ensure that our brand is experienced at every touchpoint.
Your area of responsibility
- You develop creative and effective trade marketing and POS concepts and ensure a consistent, brand-appropriate appearance of CALIDA across all relevant touchpoints
- You plan, coordinate and implement target group-oriented marketing measures for our wholesale partners, ensuring the optimal connection between brand, product and sales
- You are responsible for the brand appearance at B2B trade fairs as well as the seasonal design and further development of our showrooms
- You manage the conception, production and procurement of advertising and POS materials, coordinate external partners and take responsibility for the trade marketing budget
- You conceive and organise seasonal marketing activities, sales documents, presentations as well as events and training sessions for our sales partners
- You work closely with the teams from sales, marketing, product management, graphics and visual merchandising and independently drive cross-departmental projects forward
What is important to us
- You have completed training or studies in marketing and have at least 3–5 years of professional experience in trade marketing, ideally in the fashion, retail or FMCG environment
- You have a good sense for brands, design and trends and know how to translate creative concepts into effective marketing measures
- You convince with strong project management and organisational skills as well as a structured, independent and solution-oriented way of working
- You bring experience in working with agencies and external service providers as well as ideally in the production and procurement of advertising materials
- You think entrepreneurially, have a good understanding of numbers and keep an overview even with several parallel projects
- You are a communicative, persuasive personality with high initiative, strong service awareness and enjoy cross-departmental collaboration
- You communicate confidently in German and English; knowledge of French is a plus
Are you looking for more than just a job? At CALIDA we don’t create positions, we shape careers. Your skills and passions are in demand here. Let’s write the next success story together and apply online now.
You can expect a transparent and personal recruitment process with us that focuses on your skills and personality.
1. Digital Check-in (1 hour):
Start your journey with a digital interview via Teams. Here you can get to know us and learn more about your potential role with us, comfortably from home.
2. Personal Meeting at the Headquarters in Sursee (2-3 hours):
After a successful first interview, we invite you to a personal meeting at our headquarters. Dive deeper into the position, meet the team in person and get an insight into our inspiring working environment during an office tour.
1. Digital Check-in (1 hour):
Start your journey with a digital interview via Teams. Here you can get to know us and learn more about your potential role with us, comfortably from home.
2. Personal Meeting at the Headquarters in Sursee (2-3 hours):
After a successful first interview, we invite you to a personal meeting at our headquarters. Dive deeper into the position, meet the team in person and get an insight into our inspiring working environment during an office tour.
We only consider applications submitted via our career page. For this vacancy, we cannot consider candidate profiles from recruitment agencies.
