Head of Content & Strategy · Co-Lead \BUZZ (80–100 %)

About the job

Become part of the crew

TBWA\Zürich is one of the leading creative agencies in Switzerland. We don’t do things by halves – “The Disruption Company” is our statement to the market and our skull symbol for our claim: unconventional, collaborative and always pushing the boundaries.

You want to co-lead a Social Media Unit, combining strategy and content at the highest level – and not just direct, but also conceive, write and co-produce as part of the team? Then you are right with us. The Social Media Unit \BUZZ is looking immediately or by arrangement for a

Head of Content & Strategy · Co-Lead \BUZZ (80–100 %)

• Co-lead with a hands-on mentality: You take strategic responsibility for our social media mandates. You think in platforms, target groups and impact – not in posts. You lead a team of strategists and creators, advise our clients and set the standards by which our work is measured.
• Strategic & conceptually strong: You develop social media strategies for our key clients – from platform logic through content frameworks to success measurement.
• Confident at C-level: You lead and coach a growing team, build processes that enable creativity rather than hinder it, and represent our work in pitches and on stages.
• Platform understanding: At the same time, you keep an eye on the market: new platforms, formats, tools and shifts in user behaviour – and translate them into concrete recommendations for our clients.
• Swiss subculture in your blood: You know the codes, communities and peculiarities of the Swiss online world.
• At least 5 years of experience in social media strategy, ideally some in an agency or consulting role
• Experience in leading teams and advising demanding clients
• You have a clear vision, define tone and look per brand and ensure that content generates attention and impact.
• You possess a very good sense of trends & pop culture affinity: An analytical mind paired with creative instinct – you can read data as well as recognise trends before they become mainstream
• A deep understanding of relevant platforms (Meta, TikTok, LinkedIn, YouTube) – including their algorithms, creator ecosystems and advertising logics
• You present convincingly, present strategies, pitches and workshops at the highest level and also conduct delicate discussions with clients with clarity and substance.
• Linguistically proficient: You master German and English confidently, French is a plus.
• A dynamic and motivated team that rocks
• Location is directly on Lake Zurich
• Not a run-of-the-mill job, 40-hour work week
• A key role with real scope for design and short decision-making paths
• Exciting clients and projects

Then apply immediately via the button, we look forward to hearing from you.

If you have any questions, feel free to contact Huma at +41 44 913 31 11.

Our application process

• Profile check: We briefly scan your CV and if you pique our interest, a concise introductory call follows.
• Deep dive: In the first meeting, we go in depth and find out if we harmonise with each other.
• Team vibe: Finally, you get to know our team – because only if the vibe is right, are we all happy!