Customer Journey Automation Manager* (80-100 %)

About the job

Customer Journey Automation Manager* (80-100 %)

University of Applied Sciences and Arts Northwestern Switzerland FHNW, Services

Flexibility, creative freedom, creativity, interdisciplinarity - this is how we work

Your tasks:

In this versatile role, you design and optimise data-driven customer journeys and make a significant contribution to the digital customer communication of the university.

• Conceptualisation, implementation and further development of automated customer journeys for marketing, communication, acquisition and event processes
• Creation, maintenance and optimisation of segmentations, automations, email sequences, forms and triggers
• Translation of professional requirements, objectives and key figures into actionable customer journeys, automation solutions, measurement points and reporting requirements
• Analysis of effectiveness, support of tests as well as derivation, implementation and success control of optimisation measures
• Participation in the further development of CRM processes as well as preparation of decision-making bases and recommendations for action
• Close cooperation with specialist departments, CRM team, direct marketing and event management to ensure an effective customer experience

Your profile:

You have sound knowledge in marketing automation and CRM as well as the ability to translate data-driven insights into effective communication and automation solutions.

• University degree in marketing, communication, business administration, business informatics or a comparable field
• Several years of experience in marketing automation, CRM marketing, digital marketing, customer experience or a comparable environment
• Sound knowledge in customer journey management, segmentation, digital customer communication and data-driven marketing
• Experience in analysing, optimising and measuring the success of automated communication and customer processes
• Analytical, structured and independent working style as well as strong communication and cooperation skills
• Experience with marketing automation and CRM solutions, ideally Microsoft Dynamics 365 Customer Insights, as well as knowledge of reporting and analysis tools is an advantage

Your prospects:

The combination of teaching, research and practice is our passion. Our University of Applied Sciences and Arts Northwestern Switzerland FHNW cultivates and utilises the enriching diversity of its employees. It is our ambition to learn every day in a connected and dynamic world in order to train innovative and responsible leaders of tomorrow. In doing so, we live a respectful, practice-oriented and internationally influenced culture.

Your benefits:

Wide range of university sports

Cultural programme with lectures, concerts, theatre and films

Practised pay equality between women and men

Annual working time (42 hours/week) with option for part-time and home office

Diverse internal and external training opportunities

Start date: Position start from 1 December 2026 or by arrangement. Apply online Your workplace: University of Applied Sciences and Arts Northwestern Switzerland FHNW
Riggenbachstrasse 16
4600 Olten Any questions? About the position:

Kaja Larsen, Team Leader / CRM Product Owner, Contact: +41 62 957 23 37

About the application process:

Barbara Waser, HR Specialist, Contact: +41 62 957 20 88

Will you soon be part of our team? We look forward to your application.

www.fhnw.ch/de/wirtschaft