SICPA SA
Prilly
2 weeks ago
Senior Marketing Specialist
- 22 April 2026
- 100%
- Permanent position
- Prilly
Job summary
Join SICPA as a Senior Marketing Specialist, driving B2B growth. You'll enjoy a dynamic work environment with ample opportunities for creativity and impact.
Tasks
- Act as a strategic marketing partner to business leaders and teams.
- Craft compelling value propositions and clear messaging for markets.
- Define and execute integrated marketing campaigns across channels.
Skills
- Proven experience in marketing, strategic thinking, and execution skills.
- Strong analytical skills and ability to track campaign performance.
- Excellent collaboration and communication across cross-functional teams.
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About the job
Senior Marketing Specialist
The Senior Marketing Specialist for the Identity & Compliance vertical plays a key role in positioning SICPA’s B2B platform in the global market. This role is ideal for a dynamic, hands on marketing all rounder who combines strategic thinking with strong execution skills.
ROLE:
- Act as a strategic marketing partner to business and market leaders, contributing to go to market priorities and plans.
- Craft clear and compelling value propositions, positioning, and trial messaging for target markets and segments.
- Drive brand awareness, demand generation, and pipeline support.
- Define and execute integrated marketing campaigns across digital and traditional channels.
- Own campaign performance tracking, define KPIs, and continuously optimise based on results.
- Translate business and market needs into marketing strategies and execution plans.
- Produce and coordinate the development of marketing assets, including brochures, presentations, case studies, and web content.
- Ensure consistency and effectiveness of messaging across all customer touchpoints.
- Conduct market, customer, and competitive research to generate actionable insights.
- Work closely with Regional Sales to support market activation and sales enablement.
- Collaborate cross functionally with Market teams, Communications, and R&I to ensure aligned execution.
- Contribute to continuous improvement of marketing processes, tools, and ways of working.
