Head of Marketing (m/f/d)

About the job

About us

The MEDEWO GROUP is an independent family business and a leading B2B provider of packaging solutions in the DACH region. Our range extends from transport, shipping and food packaging to customised solutions.

And we have big plans. Organisation and processes are being rethought. Systems and infrastructure modernised. New sales and business models established. The range is growing.

For this, we are looking for an entrepreneurial marketing personality who designs with passion, engages people and consistently brings ideas into implementation.

What to expect

• A central leadership role with a formative influence on our future market approach
• Lots of freedom for new ideas, new paths and bold decisions
• A competent team with strong and complementary expertise
• An organisation in motion – eager for change and short decision-making paths
• A modern working environment and flexible working models

What you will tackle

• Overall responsibility for marketing, brand and corporate communication as well as leading a competent team in two countries
• Further develop our cross-media market approach for CH, DE and AT – online, offline and in person. Personalised and focused – efficient, effective and elegant
• Together with Category Management and Sales, develop strong marketing messages and campaigns from customer needs, market opportunities and product range topics
• Lead campaigns end-to-end: from target group and idea through customer journey and channel mix to implementation and campaign evaluation
• Create clear and efficient processes: rolling marketing planning, clear briefings, responsibilities, timings and consistent follow-up
• Responsible for budget and resources and align marketing activities based on data: campaign performance, reach, response, leads, interaction, profitability and learnings

What you bring

• Several years of marketing and leadership experience – ideally in B2B or retail
• Solid experience with integrated, cross-media campaigns
• Creativity, inventiveness and courage for new paths – not copying, but marketing that stands out and sets new standards
• Strength in strategy and implementation – prioritise, decide, achieve goals
• Entrepreneurial thinking, process strength and enjoyment of numbers, performance and impact
• Clear, connecting leadership as well as a modern digital mindset and openness to data, AI and new business models

How to reach us

Christine Kessler
Head of HR at MEDEWO GROUP