Paid Media & SEO Coordinator (Maternity Cover)

Napapijri is looking for a Paid Media & SEO Coordinator (Fixed Term Maternity Cover) to join our team based in Stabio, Switzerland.

Let’s Talk about the Role

You as Paid Media & SEO Coordinator (Maternity Cover) will support the planning, implementation and monitoring of the Digital Marketing activities for the Brand.

You will be responsible for digital campaigns planning, ensuring that Paid Media and Organic Search activities support the entire customer journey, in alignment with business and marketing objectives.

How You Will Make a Difference

You will achieve this by:

• Executing the Brand’s paid media strategy across all the funnel stages: Upper Funnel (Awareness) to sustain Brand visibility, Mid Funnel (Consideration) to drive traffic the website and Lower Funnel (Conversion) through conversion-focused channels (PPC, Paid Social and Affiliates).

• Managing day-to-day operational needs for paid media campaigns together with our media agency partner with a hands-on operational approach, ensuring spend optimization.

• Coordinating with the colleagues of the Marketing team (Creative, Content, PR & Communications) to amplify key brand moments, ensuring an integrated communication strategy

• Working closely with the eCommerce team, aligning on commercial targets to be reached through media optimization, conversion rate optimization initiatives, and key product strategies.

• Developing and executing an integrated SEO strategy, with the support of our SEO agency partner, to improve the organic visibility of our website.

• Reporting on campaigns to provide actionable insights and monitor/improve campaign performance across all the relevant KPIs.

Skills for Success

You should be a strong analytical and customer centric mindset, with:

• The capability to allocate budget strategically across funnel stages and media channels according to business objectives, performance data and business seasonality

• Understanding of the dynamics of the different paid media channels and SEO fundamentals, ensuring synergy between paid and organic

• Hands-on professional knowledge of main Digital Marketing platforms (Google Ads, Meta Business Manager, DV360, Google Search Console)

• Proficiency with web analytics tools such as Google Analytics.

• The ability to create and present effective and accurate reports and presentations.

• Excellent communication and writing skills in English.

A formal education and subsequent University Bachelor or Master’s degree in Marketing & Communications are nice to have, but we are most interested in your total experience and professional achievements.
The ideal candidate has at least 1 year of experience in managing paid media campaigns, ideally with a Paid Media agency and /or eCommerce background.

What's in it for you?

• Be part of iconic lifestyle brands

• Join a multi brand and multi countries organization to drive you career forward

• International and challenging working culture

• On site gym offering health and well-being initiatives

• Discount 50% on all VF brands

• Subsidized canteen as well as break out areas offering complimentary hot drinks
   

Free to Be, Inclusion & Diversity
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

About VF
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at http://vfc.com

If you like what you have read and want to join our team then we would like to hear from you!

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