Content & Digital Marketing Manager – 50%

About the job

Origami Rénovation – Canton of Vaud

Origami Rénovation supports its clients in their renovation projects, from design to the completion of the work.

As part of our development, we are looking for a creative, autonomous, and results-oriented person to take charge of our digital marketing and content creation.

This is a very hands-on role: we are looking for someone capable of both developing our online visibility and acquisition and visiting our projects to create high-quality photo and video content.

Your missions

Digital acquisition & Meta Ads

• Design, launch and optimise our Meta Ads – Instagram & Facebook campaigns
• Create audiences, campaigns and advertising content
• Monitor performance: leads, cost per lead, conversion rate, ROAS
• Regularly test new formats, messages and audiences
• Contribute to improving landing pages and the conversion journey

SEO & website

• Develop the natural referencing of the Origami Rénovation website
• Identify keyword and content opportunities
• Optimise existing pages: structure, content, titles, metadata and internal linking
• Write and publish new SEO-optimised content
• Monitor the evolution of organic traffic and rankings
• Participate in the continuous improvement of the site and its performance

Social networks

• Define and manage the editorial calendar
• Develop our presence mainly on Instagram, Facebook and LinkedIn
• Imagine content adapted to our universe: architecture, renovation, design and behind the scenes of the sites
• Publish and adapt content according to different formats: Reels, Stories, carousels, posts, before/after, etc.
• Develop the brand’s organic visibility and engagement

Photo & video

• Regularly travel to our sites and projects
• Film the different stages of a renovation
• Conduct interviews, client testimonials and speeches
• Photograph projects, materials, details and achievements
• Edit videos and create short formats adapted to social networks
• Produce a coherent image and video bank consistent with Origami Rénovation’s premium identity

The profile we are looking for

You are above all a versatile and very hands-on profile.

You are equally able to analyse the performance of a Meta campaign as to take a camera to produce beautiful content on a site.

Essential skills:

• Concrete experience in Meta Ads
• Good mastery of SEO
• Very good understanding of Instagram and social networks
• Mastery of photo and video shooting
• Mastery of video editing and short formats
• Developed aesthetic sense
• Excellent command of French
• Autonomy, organisation and ability to take initiative

Knowledge of WordPress, web analytics tools and the world of architecture, real estate or design is a real plus.

What we are really looking for

We are not just looking for someone who "posts on social networks".

We are looking for a person capable of understanding our activity, extracting the right stories and transforming our projects into content that strengthens the brand, develops our visibility and generates new business opportunities.

Conditions

Activity rate: 50%

Location: Canton of Vaud, with regular presence in our offices and travel to our various sites.

Start date: to be agreed.

To apply

Please send us:

• your CV;
• your portfolio or your professional accounts

We attach as much importance to your concrete achievements and your aesthetic sense as to your academic background.