Senior Social Media Manager (m/f/d)

Move Switzerland with us.

Senior Social Media Manager (m/f/d)

Bern

from now or by arrangement

60-100%

104219

This is what you can look forward to.

Communication gives the SBB a voice and a face. We design and manage internal and external communication group-wide, engage people on our social media channels, and respond to the media. In a creative environment, you make our stories visible and impactful, work closely with topic managers, community managers (m/f/d) and multimedia specialists, and actively drive the further development of our channels. Benefits such as a free GA, discounted travel abroad - also for the family - can be found on our website under Benefits .

This is what you can achieve.

• As a Social Media Manager (m/f/d), you conceive, coordinate and publish content on the SBB's social media channels, ensuring target group- and channel-appropriate implementation.
• Together with the team, you develop creative storytelling formats and implement content in text, image, video and audio in a modern, relevant and effective way.
• In the newsroom, you brief internal and external content producers, coordinate stakeholders and ensure the quality of content before publication.
• You keep an eye on trends on relevant platforms, test new formats and continuously develop the SBB's social media presence.
• You regularly analyse the impact of communication measures and derive data-based optimisations and learnings.
• You actively bring topics into the newsroom process and work closely with business partners (m/f/d), topic managers, community managers (m/f/d) and multimedia specialists. You activate corporate influencers (m/f/d) to achieve additional reach for campaigns.

This is what you bring with you.

• Thanks to your independent and networked way of working, you complete complex projects even under time pressure.
• With your analytical and data-based approach, you derive concrete improvements from performance data.
• Distinct editorial skills and a good sense for visual language, storytelling and community needs characterise you, and you succeed in telling complex topics in a target group-appropriate manner.
• You bring at least 5 years of experience, preferably in an agency or a large company, in professional social media management, have operationally managed channels of a brand, organisation or company, and know the relevant platforms, current trends and the requirements for successful digital communication.
• You have a university degree (Uni/FH) in communication, journalism, marketing or a related field.
• Fluent oral and written German or French skills (C2) as well as good knowledge of the other language (min. B2) are required for this role.

Your salary and benefits.

We have a fair and progressive salary system and actively promote pay equality. Therefore, further and detailed information about the salary system at SBB is transparently available. This position is at requirement level J, regional allowance level 1. More about salary and benefits .

This is how you succeed in starting.

Your desire to move Switzerland with us is our greatest motivation. Therefore, we waive a cover letter for this position. If you still want to share your motivation with us, you can do so in our application tool. Doing great things is easier on a first-name basis. This starts already with your application.

We do not accept dossiers from recruitment agencies for this position.

About the position

Ramon Gander, Head of Content Phone: +41 79 738 35 26