Head of Marketing and Communications (m/f/d) 80-100%

Digitally Securing Healthcare

We cover the ICT needs of Swiss hospitals, care homes and practices, allowing them to fully concentrate on their work.

To strengthen our team in Sales & Marketing, we are looking for a Head of Marketing and Communications immediately or by arrangement

Help shape HINT’s presence as a leading Healthcare Digital Orchestrator. You will be responsible for external communications, further developing our market positioning and actively contributing to creating demand, qualified leads and commercial opportunities in the market.

• Development and implementation of HINT’s external communication, brand and demand generation strategy
• Responsibility for generating demand and qualified leads through content, campaigns, events and digital channels
• Positioning HINT as a trustworthy and innovative partner in healthcare
• Development of clear core messages and consistent storytelling for all external channels
• Responsibility for PR, media relations, specialist communication, content and corporate messaging
• Close coordination with sales and business development to derive target groups, topics and campaigns
• Planning and implementation of communication measures, campaigns, publications and event appearances
• Ensuring a uniform and high-quality brand presence across all relevant channels and assets
• Monitoring market, competition and trends for continuous development of positioning
• Measuring and optimising the impact of marketing and communication measures along the customer journey

• At least 10 years of experience in marketing, communications or corporate communications, ideally in B2B, technology or healthcare environments, with at least 3 years in a leadership role
• Experience in external positioning, brand communication, PR, content development and demand generation
• Good understanding of B2B marketing, funnel logic and lead development
• Strategic thinking combined with excellent written expression in German
• Understanding of Swiss German is expected and good knowledge of English and French complete the profile
• Ability to prepare complex topics in an understandable, credible and target group-appropriate manner
• Enjoy working with diverse stakeholders at management and specialist levels
• Structured, proactive and implementation-strong working style combined with the desire to become a key influence in the company’s growth
• Interest in healthcare IT, digitalisation as well as innovative technology and future topics

• A key role with great scope for design in a strategically important area
• The opportunity to actively shape HINT’s market positioning and commercial impact
• Short decision-making paths and direct influence on the company’s perception in the market
• Work on exciting topics around healthcare IT, AI, data and digital transformation
• Close collaboration in a personable, committed and professionally strong environment