Senior Brand Manager (m/f/d)

About the job

Feldschlösschen, headquartered in Rheinfelden AG, is the leading brewery and largest beverage retailer in Switzerland. The company has existed since 1876 and employs 1200 staff across 21 locations throughout Switzerland. With a range of over 40 own Swiss brand beers and a comprehensive beverage portfolio from mineral water to soft drinks and wine, Feldschlösschen supplies 25,000 customers from gastronomy, retail, and beverage trade. Feldschlösschen's success is based on firmly anchored values: Pioneer, Master, Partner. They form the solid foundation on which Feldschlösschen operates as a market leader.

Senior Brand Manager (m/f/d)

Senior Brand Manager (m/f/d)

Starting immediately or by arrangement | Full-time: 100% | permanent | Marketing | Rheinfelden

This is what you can achieve:

- As part of our premium team, strategically manage the brands Super Bock and 1664 Blanc and develop them sustainably and profitably
- Plan and successfully implement innovative marketing campaigns, product launches, and activations across all relevant channels
- Further develop brand positioning, brand identity, and communication to ensure a consistent brand presence
- Analyse market, consumer, and performance data, identify growth opportunities, and derive targeted measures
- Be responsible for the brand budget and ensure efficient use of marketing investments
- Drive innovations from the initial idea to successful market launch
- Actively shape collaboration with external licensors and global brand teams and successfully adapt international brand strategies to the needs of the Swiss market
- Work closely with Sales, Trade Marketing, Digital, Finance, as well as internal and external partners
- Shape the brand world of tomorrow together with your team colleagues
- Lead and continuously develop the Experience Manager

Your backpack:

- Experience in brand management, marketing, trade marketing, or commercial functions in the FMCG sector is an advantage
- Strategic and analytical thinking skills combined with good commercial understanding
- Experience in developing and implementing brand strategies, campaigns, and innovations is an advantage
- Experience in working with external licensors and/or global brand teams is a great advantage
- Good sense of consumer trends, market changes, and new growth opportunities
- Enjoy inspiring people, developing them further, and achieving goals together
- Strong communication skills, team spirit, and enjoyment of cross-departmental collaboration

Nice if the following keywords inspire you:

- Strong brands, consumer trends, innovations, creativity, brand development, entrepreneurial thinking, leadership & teamwork

What you will enjoy:

- Promising and nationally well-known products as well as a diverse brand portfolio
- Exciting opportunities for design and a lot of personal responsibility in a dynamic market environment
- A modern, attractive working environment with cross-departmental collaboration
- The opportunity to actively shape brands, drive innovations, and celebrate successes together