(Senior) Marketing Manager (m/f/d) 100%

At Fielmann, we are more than colleagues – we are a team. Our cohesion makes us strong. Through new impulses, we continue to develop. With your commitment, we grow – sometimes faster, sometimes with care. Together, we find the right pace and set the standards of tomorrow.

We give our all – your benefits

• Attractive remuneration package including annual glasses discounts for you and your family as well as numerous other benefits
• Professional and personal development opportunities
• Family-like team spirit and a digital working environment
• Secure workplace with extensive social benefits

Together we set the standards of tomorrow – your tasks

• You plan and implement integrated communication campaigns for Switzerland – from localising global concepts to developing local assets and cross-channel execution
• You implement measures for customer activation, new customer acquisition and brand strengthening, working closely with internal stakeholders, agencies and external partners
• You analyse relevant marketing and campaign KPIs as well as market, competitor and customer developments and derive targeted optimisation measures
• You coordinate the marketing budgets assigned to you and actively contribute to the further development of marketing processes and working methods

You inspire us – your profile

• You have a degree in business, marketing, communication or a comparable field
• You have several years of experience in developing and managing integrated omnichannel marketing campaigns, ideally in retail or consumer marketing
• You bring sound knowledge in implementing marketing strategies, marketing mix, target group analysis and market research and are familiar with the Swiss advertising and media landscape
• You work analytically, independently and in a structured manner, confidently managing several projects in parallel and combining strategic thinking with pragmatic implementation
• You convince through initiative as well as strong communication and teamwork skills and communicate fluently in German and English; French and/or Italian are an advantage

Does this sound like a marketing job where you can showcase your strengths? Then we look forward to receiving your complete online application, including possible starting date and salary expectations.

The Fielmann Group is the third largest company worldwide in the optical industry. The publicly listed family business based in Hamburg supplies its customers with glasses, contact lenses and hearing systems through an omnichannel business model. With 50 specialist stores in Switzerland and around 200 apprentices, we are one of the largest trainers in the industry.