Senior Director Base CVP & Loyalty 80-100%

At Sunrise, we think bigger, go further and create new ideas. For us working culture means achieving great things together. It's where respect and innovative ideas combine with real teamwork - every voice counts, every perspective makes us stronger. Our passion spurs us on to try new things and grow continuously. Sound like you? Then join our success story.

In this role, you will own the end-to-end Customer Value Proposition (CVP) for existing customers, spanning pricing, sales commissioning, Go-to-Market execution, and the Sunrise Rewards Loyalty Program. You will be accountable for delivering a consistent and compelling value proposition across all customer segments and channels, driving increased share of wallet, RGUs per customer, and bill size. A core part of the role is the ownership of Sunrise Rewards - the new loyalty program launching in H1 2026 - including its strategy, roadmap, and performance, ensuring it strengthens customer engagement, loyalty, and longterm value creation.
 

YOUR CHALLENGE:

• Define and own the Customer Value Proposition (CVP) for existing customers, with segmentspecific propositions that increase share of wallet, RGUs per customer, and bill size, fully aligned with Acquisition CVP

• Ensure end-to-end consistency of base CVP delivery across all channels in close collaboration with Acquisition CVP, IT, and commercial teams

• Lead and govern Go-to-Market execution for the customer base, including campaigns, promotions, and channel playbooks, ensuring alignment with commercial targets and customer experience standards

• Define and manage inlife Ensure pricing consistency across the full customer lifecycle (cross sell, upsell, change of service, retention, and prevention), balancing growth, margin, and regulatory requirements

• Own pricing governance and sales commissioning budgets for baserelated sales, ensuring incentives support CVP, loyalty objectives, and channel capabilities

• Accountable end to end for Sunrise Rewards: definition, development, and execution of the Sunrise Rewards loyalty program, ensuring target reach in term of driving customer engagement, active customer base, churn reduction, and incremental sales and share of wallet; deliver on revenue 

• Accountable for the Moments roadmap as part of Sunrise Rewards, including for all Sunrise Rewards customer communication, processes, and partner integration

• Lead and coordinate cross functional and external stakeholders (Marketing, Sales, Consumer Platform, IT, Customer Care, and partners) to deliver a coherent base value and loyalty strategy

YOUR SKILLS:

• University degree (or equivalent) in Business, Economics, or a quantitative field

• 10-15 years of experience in customer value management, pricing, or and loyalty, ideally within telecom or another subscription based industry

• 5+ years in a senior leadership role (Director or above) with direct accountability for CVP, pricing governance, loyalty performance, and budget or P&Ladjacent targets

• Deep functional expertise in CVP design, inlife pricing, and loyalty program management, including segmentspecific propositions and cross sell/upsell mechanics

• Broad commercial skillset across GTM execution, customer experience design, and commercial management, with working knowledge of offer engines and loyalty platforms

• Strong commercial awareness of the Swiss telecom market, including competitor propositions, pricing dynamics, loyalty mechanics, and regulatory constraints

• Proven ability to lead heterogeneous, cross functional teams and align diverse disciplines (commercial, analytics, product, IT, legal/compliance) around shared KPIs

• Strategic, data driven leader with the ability to translate market and regulatory developments into differentiated CVP and loyalty strategies that protect margin while driving growth

At Sunrise, you'll be working in a dynamic and multinational environment where every voice is heard, perspectives are shared and values are lived. Diversity isn't just a program for us, it's part of our DNA. By celebrating our differences, we achieve great things together.

Sunrise has partnered with «Advance - Gender Equality in Business». We've also been awarded the Swiss LGBTI label and «Fair-ON-Pay Advanced» certification as recognition for offering all our employees equal pay for work of equal value.

Ready to rise to the challenge? Then join the team and actively shape our future!

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