Senior Product Marketing Manager B2B (m/f/d) | 80% | Hybrid working model | Zurich

Company Description

Welcome to SMG Swiss Marketplace Group AG

SMG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with future-oriented products. We operate leading marketplaces in the fields of real estate, automotive, general marketplaces, as well as finance & insurance.
Our actions are guided by our values: Better Together, Aim High and Act Responsibly. 

Job Description

Your mission

As Senior Product Marketing Manager B2B in the B2B marketing team of SMG Real Estate, you design the marketing strategy for your products along the entire customer journey and are responsible for its implementation. You transform customer needs and insights into compelling value propositions, lead go-to-market initiatives and implement effective campaigns. In doing so, you contribute directly to our overarching goals and our mission.

Become part of our dynamic team, represented in six countries: Switzerland, Serbia, Vietnam, France, Germany and India. We give creative ideas space. Together we master challenges, celebrate successes and continuously learn.

Specifically, you will take on the following tasks:

• You are responsible for the development and implementation of the B2B marketing strategy for your products along the entire customer journey - from initial awareness through consideration and decision phases to customer retention and recommendation.
• You jointly design the B2B go-to-market strategy for new products and features with product management and sales and lead the associated marketing initiatives.
• You develop a cross-channel communication strategy and roadmap. You prioritise topics, target groups and activities in close collaboration with specialists from sales, email marketing, marketing automation, LinkedIn, content, events and search engine advertising.
• You translate customer needs and product benefits into clear, differentiating value propositions, convincing messages and creative communication concepts for our B2B target groups.
• Together with the marketing team, you lead the planning, implementation and optimisation of integrated marketing campaigns and ensure consistent communication across all relevant touchpoints.
• You define relevant marketing KPIs, analyse campaign performance and derive concrete recommendations for optimising campaigns, channels and resource use.
• You are the central contact person in marketing for sales, customer service, product management, partners and UX within your area of responsibility. You consolidate requirements, advise stakeholders and align customer needs, business goals and marketing priorities.

As we grow, your area of responsibility will also evolve. 

Qualifications

You bring the following:

• You have at least five years of experience in B2B product marketing or B2B marketing, ideally in a digital company or an agency with business clients.
• You have experience in the real estate industry or a strong interest in it. Knowledge of digital marketplaces or real estate software is a big plus.
• You combine strategic thinking with strong execution skills. You set clear priorities and independently manage complex marketing initiatives - from concept to success measurement.
• You have experience in developing go-to-market strategies, differentiating value propositions and target group-specific messages and implement these in close collaboration with product management and sales in the market.
• You feel comfortable in an agile, cross-functional environment. You confidently advise stakeholders, bring different interests together and convincingly represent well-founded recommendations.
• You bring practical experience with CRM-based email marketing, marketing automation and segmented customer communication along the customer journey.
• You know the relevant B2B marketing KPIs, interpret data and insights about our customers confidently and derive effective communication approaches as well as concrete improvements.
• You master persuasive storytelling and create clear, target group-appropriate website texts, emails and presentations in German. You translate complex products and features into tangible customer benefits.
• You use AI tools purposefully in your daily marketing work, for example for research, content creation, data analysis and workflow optimisation. You recognise meaningful use cases, improve existing working methods and critically review the results for quality, brand compliance and data protection.
• You communicate confidently and write fluently in German. You are fluent in English. French skills are a plus.
• You work independently, pragmatically and solution-oriented. You combine a high quality standard with a clear focus on impact and results.

We appreciate your skills and your willingness to learn quickly. Even if your career path has not been straightforward, we look forward to your application. 

Additional Information

What we offer you:

• 6 weeks holiday per year with the option to purchase 10 additional days
• 40-hour week with flexible working hours, limited to a maximum of 45 hours per week
• Hybrid working model with flexible options for mobile working
• Generous parental leave: 18 weeks maternity leave as well as 6 weeks paternity or adoption leave
• SBB half-fare travelcard and first-class travel between SMG offices in Switzerland
• Gender-neutral pay and transparent career paths
• Your choice of equipment: Mac or Windows laptop as well as a smartphone from Apple, Samsung or Google Pixel
• An inclusive and innovative working environment where your voice counts

Our application process

In the application process, it is important for us to get to know each other and find out if we are a good fit. Here is what to expect:

• First introductory interview (video 30 min)
• Interview with your future manager (video 45 min)
• Case study and team introduction (video or onsite 120 min)

Apply now

Take this opportunity and send us your meaningful CV. You are welcome to include additional documents that show us why you are ideal for this position.

#LI-Hybrid

About us

SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and an innovative digital company that simplifies people’s lives with future-oriented products.

SMG Swiss Marketplace Group AG offers customers the best tools to support them in important life decisions. The portfolio includes real estate (ImmoScout24, Homegate, Flatfox, CASASOFT, IAZI), automobiles (AutoScout24, MotoScout24), general marketplaces (Ricardo, tutti, anibis) as well as finance & insurance (FinanceScout24, moneyland.ch).

Disclaimer / Note for agencies

SMG Swiss Marketplace Group AG primarily works directly with applicants. We do not accept unsolicited CVs or candidate profiles from recruitment agencies unless we have explicitly requested their support for specific positions.
All submissions without prior request by our Talent Acquisition team will neither be considered nor acknowledged.
We thank recruitment agencies for their understanding and cooperation in adhering to this policy.