Social Media Consultant

About the job

What you will achieve with us

• Strategic and operational responsibility for social media campaigns on platforms such as Meta, LinkedIn, TikTok, Snapchat and other relevant channels
• Design, implementation and ongoing optimisation of performance-oriented campaigns with measurable results
• Independent management and consulting of a fixed client base on campaign strategies, media budgets, target groups, channels and growth potentials
• Development of target group-oriented social media strategies for B2B and B2C clients, taking into account the interplay of organic and paid social
• Conducting social media audits as well as analysing campaign performance and deriving concrete optimisation and action recommendations
• Creation of meaningful reports and dashboards with clear insights
• Continuous monitoring, controlling and optimisation of campaign budgets
• Independent project management including budget control, billing and coordination of internal and external stakeholders
• Observation of current social media trends, platform developments and new technologies as well as their integration into our strategies and campaigns
• Further development of processes, workflows and quality standards
• Support with pitches, client acquisition and professional self-marketing activities
• Close collaboration with our specialists from analytics, SEA, programmatic, SEO, content, UX and web development

What you bring

• You have several years of experience on the agency or corporate side in social media marketing with a clear focus on paid social campaigns
• You have solid knowledge in handling the advertising platforms of Meta, LinkedIn and ideally TikTok, Pinterest, Snapchat and/or Reddit
• You have a strong analytical understanding, enjoy working data-driven and are confident in dealing with relevant KPIs as well as analysis and reporting tools such as GA4 and e.g. Looker Studio
• You have a good sense for target groups, creative advertising materials and current trends and know how to develop successful campaigns from them
• You are open to new technologies and tools, especially for the use of AI in social media marketing, and enjoy a test-and-learn mentality
• You have native-level German skills in spoken and written form as well as good English skills; knowledge of French or Italian is an advantage
• You work independently, structured and carefully, like to take responsibility and appreciate exchange and collaboration in the team
• You have a degree from a higher technical school, university of applied sciences or university or convince us with solid practical experience and sound expertise

What we offer you

• A young, dynamic team in our House of Impact at Sihlcity, with a modern new-work setup and plenty of space for networking & exchange
• As a Google Premier Partner, certified Adform Partner as well as partner of Meta and TikTok, we offer our experts early access to new products, best practices and certifications
• Occasionally socially relevant projects and exciting cases of large and small clients
• Working in the Farner team opens doors to inspiring topics, a large network and comprehensive know-how along the entire communication value chain as well as corresponding projects and long-term development opportunities
• The freedom to shape your working day yourself
• Flat hierarchies, open and collegial culture and lots of passion
• Outstanding pension benefits
• Flexible, family-friendly working options (home office is of course included)
• Internal academy as well as support for further training
• Delicious roastery coffee when you need an energy boost as well as our table football and our PlayStation for creative breaks