Marketing Consultant 80 - 100%

About the job

• Consulting and support of the Department of Design Film Art (DFK) in the service areas of education, further education and research on strategic and operational marketing issues
• Active maintenance of the various stakeholders at the department to identify needs and potentials early and discuss them together with the management or defined contact persons
• Responsibility for the annual marketing planning, ensuring the overall budget planning, reporting and controlling of marketing measures
• Development of target group-oriented marketing concepts and measures focusing on awareness, demand generation and acquisition
• Independent management of marketing projects in close cooperation with specialised expert teams and external partners – from conceptual planning and development of suitable marketing measures to coordination and support of implementation
• Ensuring a consistent and effective appearance as well as data-based analysis of marketing impact, identification of optimisation potentials and derivation of concrete actions
• Active shaping and further development of the marketing department, its processes, services and collaboration

• Completed studies (university of applied sciences or university) or higher professional education with a Swiss federal diploma in marketing, project management or a comparable field
• Several years of professional experience in marketing, especially in strategic consulting and support of different stakeholders
• Profound marketing understanding as well as proven expertise in digital marketing, lead management, content marketing and project management
• Structured, independent and solution-oriented working style as well as the ability to keep an overview even with numerous stakeholders and parallel projects
• Strong self-management skills, high personal responsibility, target group-appropriate communication, pronounced team orientation and enjoyment of interdisciplinary collaboration
• Convincing consulting competence with the ability to recognise needs, question critically and win different stakeholders for joint solutions
• Very good German skills (spoken and written), good English skills
• Proficient use of marketing tools (project management, topic and distribution planning, CMS, analytics, text and image editing)
• High affinity for educational topics as well as design, film and art topics

• An interesting and varied role in the dynamic environment of a university of applied sciences that is constantly evolving and offers room for new ideas and innovative approaches
• A committed and motivated team characterised by strong team spirit and the shared ambition to develop further and achieve effective results
• As an employee of the Lucerne University of Applied Sciences and Arts, you benefit from flexible working hours, HSCL sports offers, further training opportunities and good social benefits
• The workplace is in a prime location, in close proximity to Lucerne station and in Emmenbrücke
• As a modern employer, we also offer you the possibility to work partially from home

As the largest educational institution of the six Central Swiss cantons, Lucerne University of Applied Sciences and Arts is at the cutting edge with its offerings. Far-sighted and innovative, nationally and internationally, we impart knowledge. Join us and become part of our shared, sustainable future.