Manager Market Activation (m/f/d) 80-100%

About the job

With strong messages, we awaken the desire to travel to Zurich and strengthen the image of the city and region as an attractive leisure destination.

With the establishment of our Market Activation team, we consolidate the development and management of cross-market activation measures. Through innovative go-to-market approaches, digital distribution, and strategic partnerships, we increase demand and conversion and generate additional overnight stays.
Actively shape the development of new market potentials in the newly created position as

Manager Market Activation (m/f/d) 80-100%

What you will achieve

• You plan, prioritise, and manage measures to activate defined nearby markets (Switzerland and neighbouring countries) based on our market and marketing strategy
• In collaboration with the relevant internal departments, you develop source market and sub-concepts, align them with the respective market needs, and accompany their implementation
• You identify potentials in digital distribution via OTAs, experience platforms, and other sales channels and open up new marketing and partnership opportunities in the defined nearby markets
• You analyse the performance of our campaigns and distribution activities, recognise optimisation potentials, and derive concrete recommendations for action together with the marketing team
• As a central interface, you coordinate collaboration with internal departments and external partners, manage budgets, and ensure coordinated implementation of measures

What you bring

• Education/studies and several years of professional experience in marketing or sales; industry knowledge in tourism is a plus
• Knowledge in market development, campaign management, and budget control
• Experience with digital sales channels as well as interest in platforms such as OTAs and experience portals
• Strong sales and negotiation skills and experience working with international partners and markets
• Analytical and conceptual strength as well as an independent, structured, and results-oriented working style
• Initiative, communicative personality with joy in cross-departmental collaboration
• Good German and English skills are essential; Italian and French are advantageous

What we offer you

You are part of the Markets division and report to the lead of the Market Activation department. You can expect a motivated and committed team as well as an appreciative, open corporate culture. Inclusion and diversity are a matter of course for us. You work either in our office at Haus Ober, in the most central location at the main station, or from home (up to 50% of your workload). Your personal and professional development is promoted and supported by us, and you benefit from numerous benefits.

Zurich Tourism is responsible for destination marketing and brand profiling of the city and region of Zurich as a diverse leisure and business destination.
The goal is to position Zurich as a sustainable premium destination with high quality of stay and life.
In doing so, Zurich Tourism promotes a balanced development of the experience space for guests and residents within the framework of the visitor economy and contributes to long-term value creation for the economy, society, and the location.

We look forward to your application (preferably with your salary expectations) via Ostendis.

Apply now

Applications from recruitment agencies will not be considered.

Zurich Tourism – Gessnerallee 3 – CH-8001 Zurich – +41 44 215 40 00