Content Manager, 80–100 % (m/f/d)

About the job

Basel Tourism – Making the cultural city on the Rhine come alive together!

With a dedicated team of around 50 employees, we are committed to the tourist marketing of Basel and welcome guests from all over the world.

We are looking for a fixed-term maternity cover from January 2027 for one year.

Content Manager, 80–100 % (m/f/d)

Your Tasks

You will work closely with Social Media, Digital, PR, Campaign Management and other internal specialist departments as well as with external partners.

• Maintenance and updating of existing website content in the content management system as well as ensuring the complete, current and correct integration of texts, images, links and other page elements.
• Coordination of new and updated website content with the responsible internal specialist departments and external partners.
• Ensuring a consistent, target group-oriented and brand-appropriate language on the website as well as editorial quality together with the Digital team.
• Optimisation of existing content based on user needs, current topics and insights from content performance as well as ensuring search engine optimisation together with the Digital team.
• Responsibility for the podcast and the online magazine from topic planning through production to distribution.
• Support in planning and implementing content formats such as the newsletter and campaigns.
• Continuation and demand-oriented optimisation of existing editorial processes and workflows.

Your Profile

• You have a university degree or a comparable qualification in communication, marketing, journalism or a related field.
• You bring practical experience in maintaining and creating websites with a content management system.
• You enjoy writing for digital channels and can prepare content in an understandable, user-oriented and search engine-friendly manner.
• You have a good sense of structure, language, images and the visual impact of digital content.
• You work carefully, efficiently and independently and quickly familiarise yourself with existing systems and processes.
• You can coordinate several contents, tasks and internal interfaces in parallel.
• You have very good German skills and good to very good English skills. Additional language skills are an advantage.

Ready to help us advance Basel as a top tourism destination? Then please send us your complete application documents.

For enquiries, please contact Salome Ruf, Co-Lead Content & Social Media Marketing,
at salome.ruf@basel.com or Tel. +41 61 268 68 86.

Apply now www.basel.com