Digital Experience Manager

Digital Experience Manager

The Digital Experience Manager at Geistlich is responsible for shaping and continuously improving Geistlich's digital customer experience across all owned digital platforms, with a primary focus on the corporate website and the Regeneration Blog.

The role ensures that digital experiences support customer engagement, education, lead generation and business growth while aligning with the overall marketing and customer strategy.

Key Responsibilities

Digital Experience & Strategy

• Define and execute the digital experience roadmap for Geistlich's owned digital platforms, ensuring alignment with business objectives and customer needs.
• Drive customer-centric digital journeys and continuously enhance user experience across key digital touchpoints.
• Translate customer insights and business requirements into impactful digital initiatives and platform enhancements.

Website Management & Optimization

• Own and govern the global website strategy, ensuring consistency, usability, and performance.
• Prioritize, manage, and implement website enhancements and optimization projects.
• Ensure effective content architecture, navigation, and user experience across all website properties.
• Coordinate and manage external development partners as well as internal stakeholders to ensure successful project delivery.

Content & Regeneration Blog Management

• Lead the strategic development and continuous growth of the Regeneration Blog.
• Collaborate with Scientific Marketing and Go-to-Market teams to develop and execute content plans.
• Increase audience engagement, content consumption, website traffic, and customer retention through targeted content initiatives.

Digital Analytics & Continuous Improvement

• Define, monitor, and report on key digital performance indicators (KPIs).
• Analyze website traffic, user engagement, and conversion performance to identify optimization opportunities.
• Leverage analytics and customer insights to drive data-based recommendations and continuous improvement initiatives.
• Monitor user behavior and identify opportunities to enhance customer experience, engagement, and conversion rates.

Stakeholder Management

• Serve as the central business owner for website-related initiatives.
• Collaborate closely with cross-functional teams and external partners to deliver digital excellence.
• Align digital strategies and initiatives with broader marketing and business objectives.

Qualifications

• Degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• Minimum 5 years of experience in Digital Marketing, Digital Experience Management, Website Management, or a similar role.
• Strong understanding of customer journeys, user experience (UX), and customer-centric digital strategies.
• Hands-on experience with Content Management Systems (CMS) and website optimization.
• Strong analytical and project management skills with a data-driven mindset.
• Experience in international organizations, preferably within the MedTech, Healthcare, or Life Sciences industry, and fluency in English.