Lugano
Executive Reception Sales-Marketing & Guest Relations Manager
- 25 April 2026
- 100%
- Lugano
Job summary
Join Best Western Hotel Bellevue au Lac in Lugano as a Sales-Marketing & Guest Relations Manager. This role offers an exciting opportunity in a vibrant work environment.
Tasks
- Conduct market research to understand client needs and trends.
- Foster relationships with existing clients and attract new ones.
- Develop and market innovative offerings and packages.
Skills
- Experience in tourism and revenue management is essential.
- Excellent communication skills in Italian, German, and English.
- Team player with a strategic, holistic approach to challenges.
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About the job
Please refer to hotellerie-jobs.com when applyingJob Offer
Job Title Sales-Marketing & Guest Relations Manager Category Executive Reception Workplace Lugano Country Switzerland Start Date immediate Type of Employment Permanent position What we offerWanted: Sales-Marketing & Guest Relations Manager
The Sales-Marketing & Guest Relations Manager looks after the interface between the market and the hotel, between existing and potential guests as well as the front office and back office.
This is a central hub that makes the hotel’s infrastructure known together with the service offerings in worldwide markets, acquires customers and binds them to the hotel through constant offers. The post holder seeks contact with guests in the hotel and senses the pulse of satisfaction of the present customers.
Equally important as marketing the infrastructure is maintaining an ambience in the hotel that offers and ensures the guest a second home during their stay.
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This results in the profile requirements for the holder of this central position:
Gifted communicator, familiar with various cultures and behaviours in tourism and seminar sectors.
The Sales-Marketing Manager is characterised by curiosity and sociability. He passionately explores the happenings in the relevant markets, knows the developments and needs of potential customers and is an important discussion partner for management in developing marketing strategies.
The Sales and Marketing Manager is highly motivated and knows how to inspire the staff for the ambitious goals in the service of the only 4-star hotel on the Lungolago di Lugano.
The Sales-Marketing Manager is in constant contact with management, the front office and the back office and sees himself as an integrator of all departments into the needs of the market and the hotel’s marketing instruments. He is the opposite of a lone fighter and is guided by a holistic view of hotel operations.
Tasks
Market research in all relevant markets
Maintaining contacts with existing customers & establishing contacts with potential new customers
Development and marketing of new offers and packages
Management of electronic platforms including own homepage
Monitoring pricing policy in close consultation with management
Monitoring and further development of electronic booking platforms
Development of promotional campaigns worldwide;
Close coordination of all marketing activities with management, back and front office, F&B as well as housekeeping
Creating an ambience within the house in the sense of AAA (Apertura, Allegria, Ambiente)
Independent management of correspondence in Italian, German & English with customers, responding to enquiries from individual guests, companies, travel agencies
Maintaining contacts with Best Western International
Requirements
Strong market-oriented thinking and understanding of customer needs
Understanding of the functioning of tourism markets and platforms
Experience in revenue and channel management
Good understanding of electronic systems, especially data processing systems for customer management
Ability to think holistically and always oversee all aspects, opportunities & problems of an operation
Very good oral and written communication skills
Flexibility in communication, diplomacy in negotiations with business and private customers
Team player, no lone wolf mentality
Intrapreneurship mindset
Languages
Very good written and spoken knowledge of Italian, German & English, good knowledge of French, additional language skills are an advantage.
Contact Person Best Western Hotel Bellevue au Lac Charles J.P: Helbling Telephone +41919943333 eMail charles.helbling@hotelbellevue.ch