Team Lead CRM & Customer Insights (m/f/d)

28 May 2026
100%
Permanent position
Oberkirch

About the job

CALIDA as an Employer
As one of Europe’s leading lingerie brands, CALIDA has been committed to sustainability since its foundation in 1941 – long before it became fashionable. Because sustainability should not be a trend, but a promise. That is why we still pursue the goal of producing the best quality. In every single piece, for every day, for every night, for big and small. Making the best lingerie also means producing it without compromising future generations. To achieve this forward-looking goal, it takes you, us, all people in this world who want to make a difference together.

Team Lead CRM & Customer Insights (m/f/d)

Workload: 80 - 100% / Location: Sursee

Quality in every moment starts with YOU – as an international fashion player, we operate in a highly dynamic working environment. Perfection, zeitgeist, innovation and sustainability are our key drivers. Become part of the CALIDA family and help shape the textile future of tomorrow with us.

Your area of responsibility

You develop and are responsible for our cross-channel CRM and customer insights strategy along the entire customer journey
You design and manage CRM, loyalty and lifecycle campaigns for online and offline channels including target group selection
You develop KPI and segmentation logics for data-driven management of customer value, retention and loyaltyas well as automated and personalised CRM campaigns with the SAP Engagement Cloud
You are responsible for the conception, testing and optimisation of email campaigns
You analyse customer and campaign data and derive relevant customer insights as well as concrete recommendations for action
You continuously develop segmentation, personalisation and loyalty approaches and manage the CALIDA Club in the CRM environment
You are responsible for the further development of our CRM system landscape and relevant data interfacesin close cooperation with IT/E-Commerce
You design and optimise reporting and dashboard solutionswith Cognos BI
You manage CRM projects to further develop the SAP Engagement Cloud and new communication channels such as direct mail & mobile/WhatsApp
You are the central contact person for SAP Engagement Cloud topics and support internal stakeholders with questions about customer data and GDPR
You work closely with e-commerce, retail, BI and marketing and ensure consistent customer-centric management across all channels
You lead and develop the CRM team both professionally and personally

What is important to us

You have completed training or studies in marketing, communication, business administration or a comparable qualification
You have several years of professional experience in CRM or email marketing – ideally in an international retail environment
You have a deep understanding of the customer lifecycle as well as sound knowledge in data analysis, segmentation and personalisation
You have experience with CRM and marketing automation tools – ideally SAP Engagement Cloud & SAP Customer Data Platform
You have a good technical understanding of data structures, interfaces and CRM processes
You have experience in analysing and interpreting campaign and customer data as well as in creating reports and dashboards
You work analytically, structured and pragmatically with a pronounced hands-on mentality
You communicate confidently with different stakeholders and move confidently in interdisciplinary teams
You have very good German and English skills

Are you looking for more than just a job? At CALIDA we don’t create positions, we shape careers. Your skills and passions are in demand here. Let’s write the next success story together and apply online now.

You can expect a transparent and personal recruitment process with us that focuses on your skills and personality.

1. Digital Check-in (1 hour):
Start your journey with a digital interview via Teams. Here you can get to know us and learn more about your potential role with us, comfortably from home.

2. Personal meeting at the headquarters in Sursee (2-3 hours):
After a successful first interview, we invite you to a personal meeting at our headquarters. Dive deeper into the position, meet the team in person and get an insight into our inspiring working environment during an office tour.

We only consider applications submitted via our career page. For this vacancy, we cannot consider candidate profiles from recruitment agencies.