Digital Marketing Manager

About the job

The Swiss Museum of Transport in Lucerne is a unique place to work. We dedicate ourselves to our guests from home and abroad 365 days a year. The satisfaction of our visitors is a shared goal and the measure of our success for our approximately 250 employees.

Would you like to be part of a versatile company that moves, inspires, and lives a strong sense of community? Then you are exactly right with us: Your ideas are in demand – with us you can help shape and actively contribute.

Digital Marketing Manager

You want to help shape the digital presence of the Museum of Transport and inspire our target groups with creative ideas? In this versatile role, you take responsibility for our digital marketing activities and advance our online communication. Specifically, you are responsible for the following:

• You develop our social media strategy and ensure a convincing presence on our digital channels.
• You create creative content (text, image, and video) that makes people stop scrolling, manage our social media communities, and strengthen interaction with our target groups.
• You design, manage, and optimise digital marketing campaigns in close coordination with the overarching marketing strategy.
• You analyse the performance of our online activities, derive optimisation measures, and use tools such as Google Analytics 4 purposefully.
• You are responsible for the ongoing content maintenance of our website.
• You manage our CRM system and design as well as implement target group-oriented email marketing campaigns.
• You support our commercial apprentices as a practical trainer and contribute to cross-departmental marketing projects.

You are passionate about digital marketing, have a feel for trends, and combine creativity with analytical thinking and technical understanding? Then you already bring important prerequisites. In addition, we expect the following:

• You have a commercial education with corresponding further training and/or a bachelor’s degree in digital marketing, social media, or a comparable field.
• You bring several years of professional experience in digital marketing and are familiar with social media, online campaigns, and CRM.
• You have a sense for appealing content, digital trends, and target group-oriented communication as well as experience in creating image and video content.
• You are familiar with common marketing, analysis, CMS, and CRM tools and know how to translate data into effective measures.
• You work independently and in a structured manner, are creative and team-oriented, and enjoy contributing new ideas as well as actively shaping new technologies and the use of AI.
• You have very good German and good English skills.

With us, you will find an inspiring, meaningful working environment with plenty of freedom to act – complemented by diverse development opportunities as well as attractive benefits and discounts.

Become part of the Museum of Transport crew – we look forward to your application!

If you have any questions, please contact: